German retailer Music Store has invested in an upgrade to its online shopping interface to help expand its international business.
The firm has upgraded to a new version of online partner Intershop’s e-commerce interface – Intershop 7.4.
Michael Sauer, CEO of Music Store, explained: “The Intershop omni-channel commerce solution has been fundamental to Music Store’s international growth since 2006. Our international shops bring in a large portion of our total revenue. We therefore had extremely high expectations for the new shop. Many of our requirements would have needed extensive programming with other providers. We know that the Intershop solution’s strength in internationalisation can help us keep costs at a minimum. We especially appreciate the shop solution’s high dependability – we are able to easily manage even the busiest times of year, such as Christmas.”
Intershop’s long-time partner dotSource GmbH realised the ambitious migration project with a particular focus on the efficient navigation of international online sales and the implementation of effective marketing and coupon programs.
Christian Grötsch, founder and managing director of dotSource, added: “After the relaunch, Music Store has set new standards for its sector when it comes to usability and user experience. Responsive design, the high performance of the online shop on all channels together with the technically smart interlinkage of online and offline sales puts Music Store in optimal position for leveraging the potential of digitisation.“
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