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Adagio Italia to Distribute Elixir Strings in Italy

Christian Wissmuller • MMR Global • March 9, 2020

Elixir® Strings is partnering with Adagio Italia effective April 1, 2020 for distribution of their guitar strings in Italy. The Adagio Group has over a 40-year history of distributing musical instruments in Italy, Spain, Portugal, and France. M. Casale Bauer had been the prior distributor for Elixir Strings in Italy. 

“Elixir Strings is very excited about the new partnership with Adagio Italy. We are confident that their innovative approach to modern distribution including exceptional service through a highly dedicated team of professionals and efficient logistics will ensure a wide reach and assortment depth of our products in Italy, said Eve Cobo, Field Sales Southern Europe for Elixir Strings. 

In order to ensure a smooth transition, Adagio Italia has partnered with M. Casale Bauer to ensure exceptional support. M. Casale Bauer has agreed to continue carrying stock for retailers through March 31st and Adagio Italia will begin supplying product the next day, April 1st. For additional information, please contact your local sales representative at the following green number from Italy 800-782-910 or email

M. Casale Bauer has been a long-time, trusted partner with Elixir Strings since the brand first launched in Europe. “Elixir Strings has seen tremendous growth in Italy and Europe, in part due to our partnership with M. Casale Bauer, and we appreciate their commitment and dedication to our brand over the many, many years,” said Eve Cobo, Elixir Strings Field Sales Southern Europe. 

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