MONO has announced plans to distribute its full line of cases and accessories directly to premier music dealers across Australia, starting on 1st October.
The deal means its six-year distribution partnership with Dominant Music will conclude.
“We are proud to be launching a direct dealer network in Australia, which will allow us to build deep and meaningful relationships with the dealers who can help Mono continue to grow down under. We would like to thank Dominant for their support of our brand in Australia and the growth we have achieved together,” said Meng Ru Kuok, CEO of BandLab Technologies.
“Mono’s particular style of hybrid protection for musical instruments has significantly grown in popularity among Aussie musicians – and that’s no surprise. Australia is a vast country – so musicians travel extensively with their instruments for gigs, rehearsals and leisure,” said Randy Couvillon, senior manager of Global Sales. “We are launching our direct dealer programme to recognise the importance of the Australian market and ensure dealers can directly access our award-winning products, including our new pedalboard line. Our team is committed to providing dealers with expert support and delivering innovative products which perfectly meet the needs of modern musicians.”
