Music China 2015 Grows in Scale, Content

This year’s Music China continues to grow and offer business opportunities within Asia’s markets.

Taking place from Ocotber 14 – 17 2015 at the Shanghai New International Expo Centre in Shanghai, the show will be the biggest ever with 105,000 square meters of exhibition area.

With a promising growth of seven percent in the show’s scale, the organizers set an optimistic target for this year’s show. “Business is always the foremost priority for our show participants and the overwhelming response from the industry supports that Music China is a strong trade platform in Asia. We are projecting to have 1,800 exhibitors to showcase a wide range of musical instruments at the 2015 show and attract 73,000 visitors from around the world,” said Fiona Chiew, deputy general manager for Messe Frankfurt (Shanghai) Co Ltd.

Joining this year’s Music China are renowned industry brands including Alfred, ABRSM, Bach, Blüthner, Bösendorfer, Buffet, Casio, D’Addario, Fazioli, Fender, GEWA, Grotrian, Hal Leonard, Ibanez, Kawai, Korg, Ludwig, Marshall, Medeli, Music Sales, Ovation, Pearl, Pearl River, Petrof, PRS, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Tascam, Taylor and Yamaha, as well as 10 international groups and pavilions from Belgium, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Taiwan and the UK.

The dynamic market in China has become a major attraction for the participating brands and suppliers. In 2014, the total value of import and export in China was USD 2.029 billion (up 3.91%) and the total value of musical instruments imported into China reached USD 318 million, up 8.5% compared to 2013. The positive feedback from a past Spanish exhibitor, Manufacturas Alhambra S.L., supported this statement. “China is one of the markets with the highest growth potential, and Music China gives us exposure to this very big market,” said Mr Pedro Angel Lopez representing the company.

Engaging fringe events enrich attendees’ experience in music, knowledge and culture

Carrying out Music China’s concept of putting music, business and culture together, the organisers will host a handful of engaging fringe programme and live performances to provide show-goers with a complete experience of music, knowledge and culture. The programme will have a core focus in business strategies in new markets and business segments, education for kids, appreciation for musical instruments and music masters’ workshops. Some of the events to highlight include:

•   NAMM CMIA Forum and NAMM University Courses

•   Music Education Conference and master classes

•   Ancient and modern violin making demonstration

•   Music learning programme for kids

•   SchoolJam and Drum Circles

•   Artists’ and celebrities’ autography

•   More than 1000 indoor and outdoor live shows

For more details about Music China 2015, visit www.musikmesse-china.com or send an email to music@hongkong.messefrankfurt.com.