Music China Kicks Off in Shanghai

Now in its 17th year, Music China has opened its doors in Shanghai with exhibitor sales up thanks to an increase in hall space.

The show has grown by over 10 per cent this year thanks to the introduction of a new hall, and exhibitor figures have risen by six per cent as a result, according to organiser. There are also now more live performances and fringe events than ever before.

Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai), said: “It’s always a great feeling to see how excited our participants become as the show draws nearer each year, and 2018 is no exception. We’re proud to serve as a hub for discovering new musical innovations, whether that be in the form of the instruments themselves or through educational opportunities with some of the industry’s biggest names. We see the show as an all-encompassing platform, and we can’t wait to see our halls bustling with fun and business over the next few days.”

This year, a total of 13 pavilions will provide dedicated areas for the various music-making regions around the world. These are Belgium, Bulgaria, the Czech Republic, France, Germany, Hong Kong (new), Italy, Japan, the Netherlands, Spain, Russia (new), Taiwan, and the UK.

Exhibitors include ABRSM, Alfred, Alhambra, Aria, Armstrong, Bach, BAM, BG, Bluethner, Buffet, Casio, Conn, D’Addario, ESP, Fazioli, Fender, GEWA, Hal Leonard, Holton, Hsinghai, Ibanez, Jinbao, Kawai, King, KORG, Leblanc, LTD, Ludwig, Marshall, Martin, Medeli, Miyazawa, Muramatsu, Musser, Pearl River, Petrof, Roland, Saga, Salvi, Samick, Sankyo, Sauter, Schimmel, Schott Music, Seiko, Seiler, Selmer, Steingraeber, Steinway, Tama, Taylor, Yamaha and more.