West Country retailer Music Dynamics is planning to open its third shop in as many years in Cheltenham, this December.
The dealer, owned by Andrew Griggs, opened its first store in Stroud three years ago and another in Bath last year. Cheltenham is scheduled to open on 1st December and may not be the last store opening.
Griggs told MMR Global: “We’re trying to buck the trend a bit, but it seems to be going OK. Lots of shops have closed but they tend to be of the old school who want to sell guitars and amps all day and they are not attracting the new type of customers. If you look at some of the modern retailers, they feel like a cool place to be and when people come in they feel that there is something there for them.
“I put my suit on and go out and talk to the local schools and universities as I feel you’ve got to get out and sell the shop and I also plug the ‘buy local’ thing as well. I think the way to make a profit is not in selling, it’s in the buying, and the bigger you get the better that is.”
He says the new shop will also act as a warehouse for stock sold online, with plans to roll out a click and collect service across all three shops soon.
