Music Group Names Mitchell VP

The Music Group recently announced the appointment of Barry Mitchell as the new VP of customer management, Prosumer Division for the Americas. Barry will be responsible for propelling the Music Group’s groundbreaking prosumer products to the position of market leader by leveraging his extensive market knowledge, along with sales and customer support resources.

Mitchell brings more than 20 years of experience in music and consumer electronics, having held leadership roles in sales strategy & management, product development & lifecycle management, brand strategy, visual merchandising and pricing strategy. Most recently, Mitchell was the director of merchandise (guitar accessories) for Guitar Center, Inc., where he drove the largest top and bottom-line revenue-contributing categories to record levels – for both the company’s brick & mortar and online businesses.

“I am beyond thrilled to work with such an innovative industry pioneer,” Mitchell commented. “ With their strong portfolio of world-class brands and highly sophisticated RnD and manufacturing capabilities, the Music Group is uniquely positioned for unlimited global success. I am honored to be part of such an exciting and winning team.”

VP of global sales Dan Garrett had this to say, “Music Group’s Prosumer Division, which includes the Behringer and Bugera brands, has become the market leader with its award-winning and affordable products. With Barry joining the most capable and enthusiastic team in the industry, the company is poised for the continued growth of its Prosumer business in the Americas – and around the world!”