Musikmesse increases DJ/audio focus

Musikmesse is putting its audio, DJ and recording segment at the forefront of next year’s show with a new and central presentation platform.

From 2018, exhibitors who used to be spread over several halls at the two fairs will make their presentations together in Hall 4.1. The advantages include shorter walking distances for visitors and “optimum target-group reachability” for exhibitors. Hall 4.1 will be a component part of both Musikmesse and Prolight + Sound and, therefore, integrated into the visitor marketing and information services of both events, from the exhibitor search engine to apps and the official catalogue.

“The synergies generated by Musikmesse and Prolight + Sound are a decisive factor behind the success of the two events. Bringing together the various parts of the audio, DJ and recording product segment in Hall 4.1 will reinforce these positive effects”, said Michael Biwer, group show director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt. “The new concept for Hall 4.1 is the result of numerous discussions with companies from the sector.” Many exhibitors, such as Antelope Audio, Audio Precision, Bigger Boat Distribution, Cordial, ES-ProAudio, InEar, Ferrofish, Klotz AIS, Microtech Gefell, Sommer Cable and Warm Audio, have already registered.

Hall 4.1 is in the heart of Frankfurt Fair and Exhibition Centre. The focus of the hall will be on products of interest to both professional users from the event and media technology segment and musicians, music producers and musical-instrument retailers. Products include microphones, effects and signal processors, cables, mixing desks, control units, monitoring tools, production tools and recording hardware and software. As in the past, visitors will find products for (live) PA systems and fixed installations in Hall 3.1.

Also part of Hall 4.1 is the ‘Silent Stage’ area, which was launched in 2017 and presents a stage concept for clean sound and effective monitoring, as well as the Sound & Recording Lounge, which offers lectures on mixing, miking and production. Other events in cooperation with the exhibitors are in planning.