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NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

Christian Wissmuller by Christian Wissmuller
July 21, 2025
in MMR Global, Upfront
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Now in its 15th year, NAMM’s annual celebration of retail excellence has a new name: The NAMM Retail Awards (formerly known as the Top 100 Dealer Awards). This rebrand reflects the evolving landscape of music retail and the incredible innovation shown by retailers across the globe.

The NAMM Retail Awards spotlight the industry’s very best music product retailers and their strategies for success. An independent panel of judges selects the Top 100 Retailer finalists from companies that submit for consideration. From this elite group, nine will receive a “Best of” category award — and one will take home the ultimate honor: Retailer of the Year.

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This year, NAMM introduces two new award categories: Best Omnichannel Operation and Best Music Lesson Program

Celebrate the creativity, resilience, and passion of the global music retail community on Wednesday, January 21, at The 2026 NAMM Show!

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