NAMM has announced details on its professional development offering for the 2019 show, featuring business know-how and hands-on training for working and emerging professionals involved in all aspects of the industry.
Each day of the Show will begin with the now traditional NAMM U Breakfast Session. On Thursday, 24th January, Joe Lamond will host the Breakfast of Champions, where he and pioneers in the music products industry will explore the concept of originality and deliver the insights to help NAMM members navigate 2019, and beyond.
Friday will see leading futurist and innovation expert Daniel Burrus, unpackage “what’s next” in music retail and supply with Transforming the Music Industry: Trends, Game-Changers, and Opportunities. Burrus will share how businesses can use those trends to innovate with low risk and accelerate profitability to thrive in the years ahead.
On Saturday, marketing, sales, and branding expert Scott Stratten addresses the “disruption” factor and how trust, connection, consistency and service to customers are what wins in a hyper-competitive environment in How to Win in the Age of Disruption and deliver strategies and stories drawing on his own retail experience, his time in the music industry and how he has transformed companies ranging from Microsoft to Pepsi with powerful back-to-basics concepts.
On Sunday, Best in Show, led by Upbeat Daily and Music Inc. Publisher Frank Alkyer and a panel of retail store owners and professionals will share their product picks from the Show floor.
Following each Breakfast Session, in the NAMM Idea Center, located in the lobby of the Anaheim Convention Center, NAMM U will offer more than 40 different sessions all day through show hours. Sessions feature thought-provoking ideas, tips and tricks proving successful in retail today, and strategies designed jump-start innovation.
Experts will cover a range of topics, including Decoding Google: Advanced Strategies for Businesses; YouTube Hacks for Music Retailers;How I Grew My Lesson Program to 1,000+ Students and best practices in finance, employee engagement, increasing foot traffic, merchandising and more.
On Wednesday, 23rd January, before the Show officially opens, NAMM retail members are invited to attend the new Retail Innovation Summit. The all-day Summit will present a future-forward experience, hosted by retail guru Bob Phibbs, “The Retail Doctor.” Phibbs will cover the top trends, including the new technologies, retail shifts and more shaping the customer experience, and offer solutions to scaling business to meet them.
