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Neutrik USA Expands its Horizons and Becomes Neutrik Americas

Christian Wissmuller by Christian Wissmuller
September 28, 2021
in MMR Global, Upfront
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Neutrik USA is pleased to announce a dramatic expansion in its operations, and with that expansion comes a new name—Neutrik Americas. Neutrik Americas, a wholly owned subsidiary of Neutrik AG and a member of the Neutrik Group, will now service all the Americas from its Charlotte, NC facility. The goal of this organizational shift is to provide centralized operation for the Americas, with the benefit of consolidated sales and support for the entire region.

One of the key benefits of this company reorganization is greater responsiveness for customers. This includes more effective sales and support services—without such a great variance in time zones—making it easier to contact the company, regardless of one’s physical location. As part of this expansion, Neutrik Americas now offers multilingual sales and support services. Neutrik Americas offers English, Spanish, Portuguese, and French language support from its Charlotte headquarters—ensuring ease of communication with customers no matter where throughout North, Central, and South America they may physically be located.

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Neutrik’s commitment to its customers and partners remains the company’s highest priority, and the expansion into Neutrik Americas is a direct reflection of that pledge. Key on the list of company priorities is the ability to make it easy for customers to conduct business with Neutrik, to fully support customers in their respective time zones and languages, and to maximize logistics from the Charlotte location.

Peter Milbery, President of Neutrik Americas, shared his perspective on the new company and its expanded reach: “We moved to Charlotte in 2010 in anticipation of this journey. At that time, we purchased a facility and adjacent land of significant size near the Charlotte Douglas International Airport (CLT) to accommodate the logistics of this expanded territory. Now, as we begin this journey—coordinating various businesses, languages, trade shows, compliance requirements, logistics and so much more—we are committed to making Neutrik Americas easy to conduct business with. We have hired champion-league employees who speak the languages of this entire region and have every intention of providing world-class service and support for everything Neutrik encompasses.”

In addition to the Neutrik Americas expansion, the Neutrik Group will be launching a new global website www.neutrikgroup.com on October 1stwhere all group and brand information can be located.  The NEUTRIK® brand www.neutrik.com and REAN® brand www.rean-connectors.comwebsites will remain active for direct access.

Tags: Neutrik
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