Harman Professional has appointed Noel Larson to the role of director of marketing for its Signal Processing Business Unit. In this role Larson will be responsible for marketing and product roadmaps for the BSS Audio, dbx, Lexicon and DigiTech brands. He will report to TJ Smith, senior director, Harman Signal Processing Business Unit.
Most recently, Larson served as market manager, Portable PA, Tour, and Recording for HARMAN Signal Processing. In this role he managed product development, market strategy and social media for the dbx and Lexicon brands. He also previously held the position of director of business development for Musician’s Friend, a major online retailer and subsidiary of Guitar Center.
Commenting on Larson’s appointment Smith stated, “Noel’s extensive experience and deep understanding of our brands and the markets we serve make him uniquely equipped to have an immediate impact leading marketing for the Signal Processing Business Unit. I look forward to seeing the continued success of these brands under Noel’s leadership.”
“Throughout my time at Harman there has always been a shared commitment to bringing the best technology to a host of markets that our world class brands serve. Having already been intimately involved in our brands I’m excited for the opportunity to lead our team and drive the communications around our major initiatives going forward,” added Larson.
Harman has also appointed Jay Woolley to the role of drector of marketing communications for its Amplifier and Signal Processing Business Units. In this role Woolley will drive marketing communications strategy for Harman’s Crown Audio, BSS Audio, dbx, Lexicon, and DigiTech brands. He will now report to Marc Kellom, senior director of marketing and engineering for Harman’s Amplifier Business Unit.
Most recently, Woolley served as director of marketing, Harman Signal Processing, and oversaw marketing for the related brands. Woolley has previously held senior marketing and brand management positions at Control4, provider of automation to homes and businesses, iBAHN, IP-based entertainment and information services for the hospitality market, as well as Wasatch Advisors, a mutual fund and asset management company.
“As we continue to evolve our systems-based offerings from the Harman Professional brands it becomes increasingly important that we are effectively communicating how this approach benefits distributors, dealers, integrators and end-users alike. The combined R&D firepower of our group results in benefits that no other manufacturer other than Harman can offer,” stated Woolley.
Commenting on Woolley’s appointment Kellom stated, “Jay brings a strong track record of success in driving marketing initiatives for our Signal Processing brands. As we are constantly looking at ways to enhance brand synergies across the Harman Professional portfolio of brands, I’m confident Jay and his team will continue to evolve our marketing communications programs to ensure effective and consistent messaging with the array of brands and markets we serve.”
Woolley holds a bachelors degree in International Relations from Brigham Young University and an MBA from Thunderbird School of Global Management.
