Córdoba Music Group is partnering with Audio Distributors International to grow the presence of its Cordoba and Guild brands in Canada.
ADI plans to build on the progress that Córdoba has already made through independent regional sales representatives. Jim Verwoerd (British Columbia), Paul Gardner (Ontario) and Claude Lavallée (Quebec) will still represent both Córdoba and Guild in their territories, and the firm says it is aiming for a seamless transition for Córdoba and Guild customers.
“Richard and his team have an excellent track record of unparalleled customer support and we are excited to be joining forces” said Jason Gano, VP of North American Sales for Córdoba Music Group. “The ability for dealers to purchase in Canadian dollars and have inventory ship from a warehouse inside Canada will ultimately make us better business partners. ADI was the logical choice based on their commitment to their customers. We look forward to a long relationship as both companies continue to grow”.
Richard Lasnier, owner of ADI (pictured) added: “We consider the addition of Guild and Córdoba guitars to our product lines as a defining moment in the development of our musical instrument division. I personally have owned a Guild D-55 for about 20 years and can honestly say that it’s a joy to play and eye candy to look at. We celebrate this new partnership and will stop at nothing to make it a great success.”
