New Faces On Board at KORG USA, Inc.

KORG USA, Inc.’s Marketing and Product Development teams are excited to welcome Emily Shortell as the company’s Digital Content Specialist and Ian Pritchard as Product Manager for Guitar Brands.

Shortell, a SUNY Purchase alum, has an extensive design and marketing background, excelling as a Graphic Designer for D’Addario & Company in 2014, to Senior Designer and Web Developer, where she took creative lead on ad rolls, email newsletters, webpage design and more. Since then, Shortell has dominated the social media world, most notably creating digital content for Eastport Backpacks and news and entertainment platform Betches. She will manage the social media strategies and content development for KORG, VOX Amplification, and Cole Clark Guitars, creating compelling content, engaging with followers and increasing brand awareness across all platforms.

“Between Emily’s savvy marketing skills and impressive work experience, we knew she was what our company needed to elevate our presence on digital platforms. Emily brings a great deal of expertise and will utilize those skills to spearhead and design the type of content we need to connect with customers. Her skill set and passion brings massive impact to our team and we’re thrilled to welcome her,” says Senior Marketing Manager, Morgan Walker.

Pritchard studied Music Technology at NYU and has worked in select studios assisting with recording, mixing and engineering. As an acclaimed musician, Prichard has created a variety of YouTube videos for guitar, pedal and synthesizer companies within the industry as a freelance content creator, engineer and composer. As Product Manager, he will be responsible for brand management; working with marketing to create engaging video, social and ad content, as well as product copywriting, assisting with global launches and providing direction and support to sales.

“Ian’s product knowledge is very comprehensive, making him an ideal choice for this role. He’s a talented musician himself with a lot of experience creating videos and digital content, so we knew this job would be second nature for him. Ian was exactly what we were looking for and we’re excited to see what he brings,” says Brian Piccolo, Director of Guitar Brands.

Prichard is originally from Philadelphia and currently hosts Collector//Emitter, a YouTube series dedicated to demoing guitar pedals. Shortell is an avid surfer and experienced equestrian. She lives in Long Beach, New York.