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New Japanese guitar factory opens

Ronnie Dungan by Ronnie Dungan
March 18, 2016
in MMR Global
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Japanese guitar manufacturer Sessionable has opened a new factory with money from a number of backers including the giant Mitsubishi group.

The factory, named “Glide garage,” was made possible through co-financing from Ishinomaki Shinkin Bank, a local credit union, and the Ishinomaki Branch of Japan Finance Corporation, a public financial institution that supports small business development, as well as funds from the Mitsubishi Corporation Disaster Relief Foundation.

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Sessionable proposes a whole range of novelties to create uniquely designed electric guitars with a particularly “Japanese taste,” based on what it refers to as the GLIDE (or Guitar Life Design) concept. GLIDE focuses on three elements –  novel materials, including novel guitar parts made of metal and from wood that is sourced exclusively in Tohoku;  novel technology, which draws on a juxtaposition of traditional craftsmanship based on the Miyadaiku school of carpentry, known for its use of elaborate wooden joints and sturdy construction, and as handed down through generations of carpenters in Miyagi prefecture’s Kesennuma City; and novel design, which draws on the style of Japanese industrial designer, Ken Okuyama. 

Sessionable’s guitars will be sold mainly in Japan and across Asia, with a target of 30 guitars per month produced in the first year and an average of 100 per month by the end of the third year.

Tags: JapanMitsubishiSessionable
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