New partner Down Under for Washburn

Extending its global sales and marketing reach in preparation for its 2017 new model debut at Winter NAMM 2017, Washburn Guitars has appointed Musical Merchandisers as its new Australian distribution partner.

Established in 1960, Musical Merchandisers is one of Australia’s longest established distributors of musical instruments and accessories, distributing over 2,000 products encompassing over 15 brands, catering to the needs of beginners through to professionals.

“Musical Merchandisers has the experience, dealer network and programs that will help us to significantly increase sales of Washburn in Australia,” according to Washburn’s international sales manager for Asia Matt Golden.  “We are thrilled to have them part of our sales team.”