New Scandinavian distributor for Orange

Orange Amplification has appointed Fitzpatrick AB as its new distributor in Sweden and Norway.

 
Fitzpatrick is well known for the breadth and depth of the product range it wholesales across Sweden and Norway. 
 
Th firm’s owner, Anders Aronsson, said: “We are deeply honoured and delighted to be able to do Orange in Sweden and Norway, a heritage amp brand with the uniqueness of still having its founder as owner and CEO, as well as continuously developing new and exciting products rather than resting on its laurels.”
 
Ulf Mickols, sales manager at Fitzpatrick added, “We have found that as companies we have a lot in common, both passion driven, putting quality first, privately owned, with the long term perspective on business and relations. We at Fitzpatrick didn’t start in the music industry for any other reasons than the love of music and great products that give musicians tools to express themselves, something we certainly have in common with Mr. Cliff Cooper and his excellent team.”
 
Orange’s international sales manager James Deacon said: “We are delighted Fitzpatrick AB is to be our new partner in Norway & Sweden. We look forward to working with them to grow Orange Amps’ presence across Scandinavia.”