New site helps DPA’s Chinese push

DPA Microphones has strengthened its presence in China by launching a dedicated website that delivers product information, Microphone University articles, company news and content of specific relevance to the territory, in Chinese.

 The site will consist of regular product descriptions but also landing pages that are dedicated to  each  product  range, as  well as  segments  like  broadcast,  music  recording,  live  sound, installation and more.  The  landing pages will show pictures, videos and more to illustrate how DPA mics can solve the challenges of miking various sound sources, including traditional Chinese instruments. Together with the Microphone University articles, the new Chinese DPA site will be a major source of information for Chinese audio aficionados who want the best in microphones.

Ken Kimura, managing director of DPA’s APAC  Office, said: “China is a very important market for  us, but its sheer size does make it challenging. To be successful in this market you need more than just great products – you also need to get closer to your customers by providing them with relevant information in their own language. Our new website will help us achieve  this by making it easy for  Chinese audio professionals to identify the best DPA microphone for their needs. We know we  have an exceptional range of high end  products and we believe this new resource will significantly benefit our existing and potential customers.”

Kimura added that the  website will  also increase direct  support to DPA’s distributor, Digital Media Technology (DMT) and its sales network. 

Clement Choi, managing director of DMT, added: “DPA is known worldwide for its Microphone University that provides educational content to its website visitors. The company’s deep knowledge of pro audio applications gives it a special position in the market as its product development takes  everything possible into consideration to deliver perfect microphone solutions. Having Microphone University available in Chinese will allow this knowledge to be spread to even more people and this will greatly assist our sales efforts in China.”