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Optical Illusions and Timeless Revivals: Levy’s Unveils Five New Collections, Expands Vintage Hootenanny Series

Christian Wissmuller by Christian Wissmuller
January 23, 2025
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Levy’s Music, a division of Gator Co., has introduced five distinctive guitar strap collections: Apex Leather, In Bloom, Original Hootenanny, Optical Illusion, and Masterpiece. The brand has also expanded its Vintage Hootenanny Series with updated versions that incorporate pick holder slots into the suede leather strap ends of both designs.

The premium Apex Leather Series combines durability with vintage charm, crafted from Crazy Horse leather that ages over time. Featuring embossed leather cut-outs and antique brass hardware, these straps offer a bold and timeless aesthetic. Each Apex Leather strap offers well-padded support for increased comfort during performances. Players can choose between three color options: black, brown, and tan.

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The nature-inspired In Bloom Series features hand-riveted leather flower appliques and vibrant color motifs, including daisy chain green, sky-blue wildflower, mahogany brown, and primrose pink. Crafted from durable garment leather with a soft suede backing, these straps combine artistic details with practical design.

The Vintage Hootenanny Series brings the golden era of music to life with its classic hootenanny-inspired designs. Two of the most popular straps in the series now feature integrated pick holder slots on one of the suede leather strap ends, providing a convenient solution for players to keep spare picks within reach. Distressed leather ends and antique brass adjusters enhance the nostalgic aesthetic.

The Original Hootenanny Series features exclusive jacquard patterns designed in-house by Levy’s. The series includes three retro-inspired print patterns, each available in two versions: with or without integrated pick holder slots. In total, the collection offers six straps that combine vintage style with the comfort of jacquard fabric.

The eye-catching Optical Illusion Series features four visually dynamic polyester strap designs: black-and-white patterns with either black or white leather ends, a vibrant orange print with matching leather ends, and a teal print accented with neon pink leather ends. Each strap brings bold visuals that ensure players command attention.

The straps in the Masterpiece Series are constructed from high-quality polyester and showcase iconic works of art, including Great Wave off Kanagawa, Mona Lisa, and Starry Night. Designed to resonate with those who appreciate timeless masterpieces, these straps allow musicians to express their individuality while connecting their passion for music with a love for classic art.

To explore all of Levy’s’ guitar straps and musical accessories, please visit www.levysleathers.com.

Tags: gatorLevy's
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