Pearl River Guitars made an outstanding impression on Myrtle Beach musicians during a special in-store promotion held at Andy Owings Music on November 11, allowing local players to experience the guitars’ feel, craftsmanship, and value.
The strumming and picking from the showroom’s unique location at the mall’s entrance caught the immediate attention of everyone entering, who were intrigued by side-by-side comparisons of the Pearl River instruments with high-end guitars from iconic brands like Martin.
Sherry Carlisle Smith of The SCE Group hosted the promotion, greeting customers, answering questions, and inviting them to play three featured Pearl River models: the BPJ60-N bass guitar with ash body and maple neck, the A800N-D dreadnought acoustic and the A800N-D acoustic. The comparisons led to discussions about the Pearl River S1CO-JCB, a jumbo cutaway acoustic with a solid European Spruce top and Cocobolo back that has been gaining notoriety as the favorite of Keith Burns, formerly of the award-winning, platinum-selling group Trick Pony.
“The players who sampled these Pearl River guitars were amazed by the feel and the craftsmanship,” said Carlisle Smith. “They were especially impressed when they learned that some of our artist endorsees have even traded in their Taylors for a Pearl River.”
The Pearl River promotion was at the center of the busy sales floor, surrounded by approximately 1,500 guitars on display. Established in 1975, the family-owned Andy Owings Music is one of the most respected full-line music stores in the South Carolina Grand Strand Mall and Carolina regions. It is known for its extensive inventory of guitars, violins, percussion instruments, pro-line gear, PA systems, lighting, accessories, and keyboards, including the Pearl River line of acoustic pianos. In conjunction with the adjoining Andy Owings School of Music, the store is a hub for local musicians, churches, schools, and beginners.
Sherry Carlisle Smith says the popularity of the Pear River Guitar comparison demonstrations indicates they will be coming soon to other music stores. “It’s a wonderful way to introduce guitarists to an instrument that’s not just affordable but plays like the brands they covet but are out of reach, she added.
Learn more about Pearl River Guitars and the full line of instruments at PearlRiverUSA.com/Guitars or contact Sherry Carlisle Smith at the scegroup@comcast.net
