D’Addario is adjusting personnel assignments to better align with their business partners and consumer needs in the market.
Steve Loud, e-commerce sales manager, has been assigned global responsibilities. Reporting directly to vice president of sales David Via, Loud will work closely with D’Addario’s international and U.S. sales personnel, dealers, and distributors to maximize e-commerce opportunities. Loud will be assisted by Pete Cerone, e-commerce project manager and the department’s newest addition, Jim Boyle. Reporting directly to Loud, Boyle will be taking on the newly created role of e-commerce specialist, assisting with site auditing, affiliate development, and other key e-commerce related initiatives. Since joining D’Addario full time in September of 2008, Boyle has held positions in the company’s Custom Installation (CI) department, marketing department, and has served over the past five years as a U.S. account executive in the Sales department.
Ben Cole, sales manager for Guitar Center’s various companies, will continue to report directly to Peter D’Addario. Reporting directly to Cole, Andrew Moore has been promoted to the newly created position of national account sales specialist. Moore will be the primary contact for Music & Arts’ corporate headquarters in Maryland and will assist Cole with Guitar Center initiatives. Moore had been serving as a U.S. account executive since joining the company in May 2012.
D’Addario is also has appointed Rob Caniglia as regional sales manager for the West Coast. Caniglia will call on independent dealers in Washington, Oregon, Nevada, California, Arizona, Hawaii, and Alaska. Caniglia joined D’Addario in July 2011 as a U.S. account executive, and most recently has served as Promark product specialist. With Caniglia’s new assignment, Elijah Navarro has been promoted to promark product specialist. Navarro joined D’Addario’s Customer Service team in August 2013, and has been part of the Percussion Product Management group since May 2014. He will now report directly to Nick Gordon, percussion business unit manager.
