PLASA, the professional lighting and sound association, has announced a new programme of professional development and networking events to support members and non-members working within the industry.
The training courses and workshops have been developed to be relevant to the current business climate and aim to provide cost-effective, tailored professional development. Every PD event will host a limited number of delegates allowing for a personalised and supportive experience with specialist tutors.
The first training event of the year is a two-day course for Sales Management Training on 20th February and 20th March. This course is aimed at sales managers who wish to significantly improve their team’s sales performance, those in a technical role who have been promoted to managing sales, or senior company members in need of a refresh.
An intensive one-day workshop in Brand, Communication and Strategy takes place on 28th February which explores the importance of developing unique branding, strong marketing and clear communications for business growth. This workshop is the ideal opportunity to learn how to stand out in a loud and crowded marketplace.
As well as Sales and Marketing, PLASA will be organising a range of topical workshops throughout 2018 in the areas of Human Resources, Management Development, Health & Safety, General Data Protection Regulation (GDPR), Industry Technical and many more.
Nicky Greet, Director of PLASA Membership, Skills and Technical commented: “We have had some great feedback from these workshops. We ensure our presenters understand the industry in the context of what they deliver to have real lasting impact. This coupled with learning alongside industry colleagues makes the time out of the office really valuable.”
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