The Percussion Marketing Council (PMC) is encouraging want-to-be drummers to visit their local participating music retailer during International Drum Month (May 2014) to get a free bag of cool stuff and enter to win the PMC’s Drum Roadie for a Day. This Grand Prize package includes meet and greet with a national touring drummer, backstage passes, and free concert!
New drummers will find a participating local music stores or drum shops by scanning a QR Code on the ad or by visiting the PlayDrums.com website. Sign up today to be a registered IDM retailer at www.playdrums.com/retail/
Beginning mid-April, the PMC will send each registered store a stand-up PoP IDM display and member swag bags for customers visiting your store.
Following feedback from PMC members and requests from music retailers across the country, the PMC has decided to relaunch and revise the International Drum Month (IDM) program. The new International Drum Month program will reach beyond the music industry through targeted Internet marketing to create excitement for drums and drumming, while driving new drummer-customers into their local music store or drum shop. Using banner ads and Google Adwords, PMC will target a variety of young, diverse audiences that are potentially interested in drumming as a creative and healthy alternative lifestyle activity. Potential new drummers will be able to connect to a completely new, redesigned PlayDrums.com website 24/7—engaging them immediately with all aspects of drumming, instructional material, videos, and drummer profiles (launching on April 15th). PMC member website links will automatically connect new players seeking information about products, brands, and selection options.
Billy Cuthrell, PMC Marketing and Promotions Advisory Board Member commented, “At the very center of the new May IDM effort is creating a positive first-drumming introduction and experience that support all music retailers, and of course, our entire PMC membership. May has been identified as the best month for kicking off in-store related promotions that also tie into the summer tour schedules. The PMC will be engaging potential drummers on PlayDrums.com to find a participating local music store or drum shop with the 2014 International Drum Month “Hit It Like You Mean It” standup to get a FREE bag of cool stuff and enter to win the PMC’s Grand Prize of Drum Roadie for a Day. IDM will become the starting point, connecting all the programs, instead of just an annual one-month campaign. It now extends through our Vans Warped Tour Lesson Lab program, Percussion In The Schools and other educational connections.”
More details available at www.playdrums.com/retail/
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