The Percussion Marketing Council (PMC) is celebrating International Drum Month 2020 with an entirely new consumer promotion focused on national awareness and percussion education. Beginning in May, randomly selected winners will be chosen each month through December to receive a private “Lesson with a Master” with an internationally recognized drummer.
Through the International Drum Month (IDM) “Lesson with a Master” entry portal at PlayDrums.com, individuals can register to win a one-hour video-conference lesson with one of four acclaimed drummers and celebrity artists: Rich Redmond, drummer for Jason Aldean; Rick Latham, international drum educator, instruction-book author, player and teacher; David Stanoch, international educator, online video teacher; and Gorden Campbell, international celebrity artist. This special promotion is open to anyone 10 years of age and older, who has been playing drums for a minimum of one year.
“The PMC wanted to create a connection for all drummers during this special 25th anniversary year by establishing an educational opportunity for drummers to learn from and experience a one-hour private online lesson with some of the industry’s most respected players.” Stacey Montgomery-Clark, PMC spokesman further explains, “We are extremely lucky to have these phenomenal artists step forward to participate in this very special IDM “Lesson with a Master” campaign.”
Each artist has created a short introductory video clip promoting the PMC’s “Lesson with a Master” campaign to engage participants and entice entries via social media channels throughout International Drum Month.
Membership to the Percussion Marketing Council is open to all percussion instrument manufacturers, distributors, publishers, trade organizations, and educational alliances. For more information on any of the nonprofit’s organization market development initiatives visit www.playdrums.com.
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