Recent

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

August 22, 2025

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025

Solid State Logic Appoints Mark Skipper to National Sales Manager, Eastern U.S., for Broadcast & Live Audio Production Systems

August 22, 2025
Thursday, August 28, 2025
  • Contact
MMR Magazine
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!
No Result
View All Result
MMR Magazine
No Result
View All Result

 Proactive Production Company Turns Warehouse Into Live Video Studio

Christian Wissmuller by Christian Wissmuller
April 7, 2020
in Supplier Scene
0
938
SHARES
2.3k
VIEWS
Share on Facebook
ADVERTISEMENT

Quick to adapt its business model to the current situation, Premier Entertainment Group in Dothan, Alabama has transformed its warehouse into a full-service video production studio. Featuring lighting from ADJ and sister company Elation Professional, the facility is being used by DJs, bands, and church worship groups to professionally record sets that can then be broadcast through online streaming.

The effect of the worldwide Coronavirus pandemic on the entertainment industry has been truly profound, with every kind of event – from arena tours to wedding receptions – postponed for the foreseeable future. However, many entertainment professionals are utilizing modern technology to broadcast live performances and DJ sets directly to the comfort and safety of their fans’ homes. Which is the route that Premier Entertainment Group (PEG)’s president and owner, Dave Guiler, has quickly steered his business.

ADVERTISEMENT

“When it first happened, a few weeks ago, that announcements were made about the need for social distancing and other protocols,” explains Dave, “we immediately started getting calls from clients postponing or cancelling events. We went from 70-80 events booked in March, to having absolutely nothing. I took about a day to recover from the shock, but then gathered together the guys and said: “The last thing we want to do is furlough anyone, or lay anyone off, so let’s do anything we can to keep everyone working and do the best we can to keep a full staff. And, so far, we’ve been fortunate enough to be able to do that.”

PEG’s plan for diversifying during these difficult times involved clearing the space the team usually use for prepping gear ready to go out to events and shows. They then installed extra trusses either side of the one that is permanently installed and usually used for hanging fixtures for testing and service. Finally, they installed pipe and drape to cover the warehouse walls, giving them a ‘black box’ ready to use for filming whatever clients want to stream to the world.”

To create aerial effects and surface GOBO projections in the space, the PEG team rigged four of their ADJ Vizi BSW 300 moving head fixtures to each side truss and then deployed a further four units as a ground package. These are hybrid luminaires, which can function interchangeably as beam, spot or wash fixtures. However, in this instance, the units rigged to the trusses are primarily projecting textured effects down on to the floor of the space, while the fixtures on the floor are used to shoot punchy mid-air effects up from behind the performers.

“We chose the Vizi BSW 300 for this purpose because it has the widest beam angle of all the lights we have and the trim height in the studio is pretty low, at around 14.5 feet,” explains Dave. “It’s actually a fixture we use a lot for all kinds of applications; it’s been a real work horse for us. We’ve sent it out on everything from DJs playing weddings to big production gigs with national artists, and we’ve had incredible success with it. The 300W LED source is killer, it absolutely crushes almost any other light we put it next to. It’s a great fixture and really is versatile; anything you need from it – a tight beam, a nice profile or even a broad wash – it delivers. It’s a flexible fixture, and that’s the truth!”

To complement the moving beams and GOBO projections, Dave and his team also deployed fourteen of ADJ’s 7P HEX IP fixtures on the ground throughout the space. This robust and versatile LED par fixture offers heavy duty all-metal construction and an IP65-rated enclosure, while packing in 7 x 12-Watt 6-in-1 HEX LEDs to generate a powerful wash with huge color mixing potential.

“The 7P HEX IP is another versatile fixture, that we use for all kinds of events,” enthuses Dave. “The color mixing is great and the brightness is fantastic. Being an IP65-rated unit, it’s become our ‘go-to’ choice for front light when we’re doing smaller outdoor stages. Being a compact, lightweight fixture, we usually mount them on T-bars and throw them up on top of tripods. It doesn’t matter where we’re at, they have plenty of brightness, and they’re super reliable. We don’t have to worry about them, just plug them in and they work every time!”

In addition to the ADJ fixtures, the PEG team have selected two products from sister company Elation Professional to complete their studio’s lighting package. Nine FUZE WASH Z350 single source LED par moving head luminaires, three on each truss, provide overhead color washing and illumination of the performers. Meanwhile, eight CUEPIX Blinder WW2 fixtures, mounted on vertical pipes spread around the space, provide warm white fill washes and blinder effects.

Tags: ADJElation Professional
Previous Post

Chameleon Rental Secures Energetic Looks for Green Love Festival with CHAUVET Professional

Next Post

Buffet Crampon USA Announces Q&A Webcast Series

Related Posts

Supplier Scene

Seattle Cascades Now a Fully Powered KHS America Drum & Bugle Corps

August 22, 2025
Reid Peterson (Audio-Technica U.S. Executive Director of Sales, Professional Markets); Julie Van Berg (Mavric Incorporated sales associate); Kazuo Matsushita (Audio-Technica Corporation CEO/President); Pete Petty (Mavric Incorporated principal); Manabu Aoki (Audio-Technica U.S. CEO/President); Jeff Beck (Audio-Technica U.S. Regional Sales Manager, System Solutions); and David Barrett, Jerry Silhavy and John Herr (Mavric Incorporated sales associates). Photo credit: Corey Walthall, Clyne Media
Supplier Scene

Audio-Technica honors Mavric, Inc. with its President’s Award

August 22, 2025
Supplier Scene

Boston Crusaders Win 1st-Ever DCI Gold Medal Playing Pearl/Adams

August 22, 2025
Supplier Scene

Rock & Roll Hall of Famer Chad Smith Launches Foundation to Champion Music Education, Access and Opportunity for Aspiring Artists

August 22, 2025
Supplier Scene

SONOR Drums Welcomes New Artist Federico Caballero (FDFX)

August 19, 2025
Supplier Scene

Blood, Sweat, and Gear – 25 Years of Mojotone

August 18, 2025
Next Post

Buffet Crampon USA Announces Q&A Webcast Series

Please login to join discussion
  • Trending
  • Comments
  • Latest

Jessica Tropea Joins Neutrik Americas as Customer Solutions Engineer

August 15, 2025

Furch Guitars Introduces Pioneer Series: All-Solid-Wood, Travel-Friendly Short-Scale Guitars

July 21, 2025

Music Sales swoops for Carisch

April 8, 2015

NAMM’s Top 100 Dealer Awards Rebranded as The NAMM Retail Awards

July 21, 2025

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

Slingerland Launches Radio King and Studio King Outfits, Plus Spare Parts

Bad Cat Introduces the Ocelot — Small Amp. Big Attitude. Total Control.

August 27, 2025

2025 MMR Dealers’ Choice Awards Nominations – Ballot Closes 9/5!

August 22, 2025
Paul Reed Smith and Governor Wes Moore: photo credit Stephanie Lemus/PRS Guitars

Paul Reed Smith Day Declared by Maryland Governor Wes Moore

August 22, 2025

Timeless Elegance Meets Modern Performance: Introducing The ADJ Vintage Bar

August 22, 2025
ADVERTISEMENT
The Latest News and Gear in Your Inbox - Sign Up Today!
  • August 2025

    Articles | Digital Issue
  • July 2025

    Articles | Digital Issue
  • June 2025

    Articles | Digital Issue
  • May 2025

    Articles | Digital Issue
  • April 2025

    Articles | Digital Issue
© 2005 - 2025 artistpro, LLC
7012 City Center Way, Suite 207
Fairview, Tennessee 37062
(800) 682-8114

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Subscribe Now!
    • Subscribe Now!
  • Advertise
  • Email Press Releases!
  • Current Issue
    • Past Issues
  • Newsroom
    • News
    • MMR Global
    • Supplier Scene
    • Upfront
    • People
  • Awards
    • Dealers’ Choice Awards Ballot 2024
    • Don Johnson Award Winners Archive
  • Directory
  • Get Support!

© 2005 – 2024 artistpro, LLC 7012 City Center Way, Suite 207 Fairview, Tennessee 37062 (800) 682-8114

This is Modal Title

Click Me
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?