Reverb, the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments, recntly announced that its sellers had their most successful holiday season on Reverb in 2021, with fourth quarter sales up compared to the strong 2020 holiday season. Reverb attributes its success to the company’s continued focus on finding new ways to get sellers in front of Reverb’s community of over two million music makers.
“Even as buyers returned to stores in 2021, we saw musicians continue to take advantage of the benefit and convenience of doing their holiday gear shopping online. Music makers turned to Reverb sellers because they gave them access to an incredible inventory of music gear, including hard to find items,” said David Mandelbrot, Reverb’s Chief Executive Officer. “Our team worked hard to get our sellers’ inventory in front of the right buyers, and our sellers were well-prepared to meet the continued demand.”
In 2021, Reverb sellers sold over 2.8 million pieces of music gear on Reverb. Throughout the fourth quarter, synths and keyboards were particularly popular, including the Teenage Engineering OP-1, the Make Noise MATHS, and the Elektron Digitone.
Said Mandelbrot, “It’s inspiring to see music makers who started playing during the pandemic continue to evolve their sound by upgrading their gear. We see this as a great sign for sellers who stock all types of synths and keys.”
With a focus on both performance and brand marketing, as well as increased personalization, Reverb prioritized getting sellers’ inventory in front of as many buyers as possible this holiday season. Reverb’s “Mystery Box Challenge” campaign highlighted gear from more than a dozen independent gear makers, selling out each week’s featured instrument within ten minutes. Other campaigns included Small Business Weekend, where Reverb put a spotlight on more than 100 local music stores from around the world.
“We had a fantastic fourth quarter with huge growth in our online business in 2021, and a big part of that came from working closely with our account rep [at Reverb] to hone in on the right mix of sales and marketing strategies for our business,” said Tim Reynolds of The Music Zoo in New York. “Reverb is a global community—every musician I know is on there. I look at it like this: It’s just as much our opportunity to go find new customers on Reverb and provide them with an excellent experience as it is about them finding us.”
To learn more about how to attract more buyers to your Reverb shop, contact sellerengagement@reverb.com.
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