The Adam Hall Group and the Russian distribution and production company Contactica have signed a partnership agreement to exclusively distribute Adam Hall Group’s cable protection brand, Defender.
The agreement brings together a leading Russian sales company and a German manufacturer to form a unique partnership.
Contactica – officially registered trading name of the Mega Group – founded in 2000 with headquarters in Moscow, will now support sales of German-designed and manufactured Defender cable protection solutions throughout Russia. Contactica’s main focus is the sale and production of electrical power and energy distribution devices for system integrators, retailers and wholesalers. Contactica is the Russian market leader in the sector of switching power supplies and special products for cultural and sports events as well as for television and film companies. The company works primarily with high-quality products from leading European suppliers, of which the Adam Hall Group is one.
Supplying the cultural and sporting activities sector is an important element of the cable protection systems from the Defender brand. And the partnership will profit specifically from this. Contactica is now able to bring a more comprehensive portfolio onto the market, and in turn the Adam Hall Group can guarantee Russian dealers even greater delivery reliability. In addition to the distribution of Defender cable protectors, Contactica will in future also represent the Defender brand extensively at exhibitions and events.
“In our market segments, Russia is a potentially important market for the Adam Hall Group. We are extremely happy to continue consolidating and strengthening the presence of Defender products in the Eastern European region. With Contactica, we have a gained strong partner for the distribution of Defender products in Russia,” commented Miha Plohl, Adam Hall Group sales manager for South Eastern Europe & Russia.
“The path is now clear for the expansion and positioning of the Defender brand. In addition to the company’s wealth of experience in the field of sales and production – which closely resembles our own structure – it was, above all, storage capacity that was important to us. In this respect, Contactica more than meets our expectations. We can now offer our Russian customers the same service and the same speed of delivery guarantee that we offer the rest of the dealer network in Europe,” continued Plohl.
