SABIAN Adds to U.S. Sales Force

Having transitioned to a direct-to-retail sales model in 2015, SABIAN has just enlisted a solid team of industry veterans to bolster their U.S. sales effort.

Roger Jewell is the new Northeast regional sales manager, with Tim Morris as Midwest rep, Paul Holdgate as West Coast rep, and Mary Sandschafer as inside sales rep.

A 16-year veteran of the MI industry, Roger Jewell has been a force in independent sales for a number of leading manufacturers − including SABIAN (1999−2003). In addition, he has been a principle in marketing firms since 1999, most recently with his own agency from 2004 to 2015. With 16 years of experience selling percussion, Roger is passionate about selling cymbals – and playing them. His 42-year career as a drummer includes performing with top Country and pop acts, and a performance for President George W. Bush in 2004.

Paul Holdgate is a highly regarded veteran in the US MI industry. From his roots in a Northern California “mom and pop” store in 1978, to working the retail side with Guitar Center until 1994, to a stint as National Sales Manager and Vice President of Vestax, Paul eventually made the transition to the manufacturing side as a rep with PCM Marketing in 1996 (Shure, Mackie, Bose, and TC Electronic). In 1998 Paul started the rep firm All Access Inc., and has represented Hoshino brands (Ibanez, Tama) exclusively for 17 years on the West coast.

New Midwest Rep Tim Morris carries impressive credentials as a representative for Hoshino USA (Ibanez, Tama) in the Midwest for 26 years. Well-known in MI, Tim’s enviable sales record will be a significant asset to the SABIAN team, not to mention a BA in Business Administration and Music Merchandising, 14-years of retail experience and many years of performing as a professional musician.

New Inside Sales Rep Mary Sandschafer is a 21-year veteran of MI. From her first gig with Midco International in Illinois, Mary has gained a wealth of experience with Musicorp, Kaman, KMC Music and JAM Industries. Her record with some of the largest firms in MI will be a major asset for SABIAN Inside Sales.

“The move to direct-to-retail sales in the US has been an exciting journey for us,” comments SABIAN VP of sales, Peter Stairs. “Engaging more directly with our valued partners, it’s crucial to have the right people on board. We’re excited to be working with this powerhouse team, and we’re confident they will help make 2016 a great year for us.”