On September 13th of 2018, Sammy Ash represented NAMM and NAMMU for the first “Music Show Experience” Musical Instrument show in Sao Paolo Brazil. The show was produced by Daniel Neves and the Musica & Mercado Magazine. “I had a wonderful experience, met a lot of dealers, saw a bunch of music stores and wandered the show for hours,” says Ash. “Though it didn’t have anywhere the size of a NAMM Show, it had all of the excitement!” Sammy later became the keynote speaker with a Q&A with as many dealers that wanted to know about Sam Ash Music and the U.S. Market. “Daniel put on a wonderful first-time event. Next year will be even more exciting! I am so glad NAMM asked to represent my Industry, one of the prouder moments in my Professional life,” adds Ash. “Hey, it was pretty cool being a backstage pass and see all of these people walking around with my image on it!”
