Upfront Q&A: Josh Vittek of Vittek PR
Josh Vittek has spent his career helping MI brands cut through the noise. As the founder of Vittek PR, he works closely with musical instrument and pro audio companies to…
New Products November 2025
Accessories Levy’s Expands Its Flagship Amped Leather Collection with New Matte and Extra-Long Options Levy’s Music has introduced two new additions to its acclaimed Amped Leather Series, expanding one of…
Gibson Pickup Shop Launches 1959 Humbucker Collector’s Edition Series 3
As a true pioneer of the electric guitar and pickup design, Gibson’s nearly 90 years of research and manufacturing have defined the sound of countless musicians and music lovers. Since…
Gibson Noel Gallagher Gibson Les Paul Standard – Limited Edition
In celebration of the Live ’25 Tour and the long-awaited return of Oasis, Gibson proudly introduces the Noel Gallagher Les Paul™ Standard — a model designed by world-renowned singer, songwriter,…
Kirk Hammett and Gibson Custom Unveil the Raven
One of the most iconic rock guitarists of our generation, Kirk Hammett—legendary guitarist of the multi-platinum-selling, nine-time GRAMMY® Award-winning band Metallica—continues his long-standing partnership with Gibson. Today, the iconic instrument…
GAMA Elects New Board Members
The Guitar and Accessories Marketing Association (GAMA) board members have elected one new Board of Director member during their most recent meeting. This would make a total of five new…
Gibson x Loog Collection
The iconic global music brand Gibson® and the award-winning children’s guitar brand Loog® proudly announce the launch of the Gibson x Loog collection: a line of four small, three-string electric…
MESA/Boogie Bass-800D
MESA/Boogie® is the original boutique Home of Tone, handcrafting amplifiers of uncompromising quality from the world’s finest materials in Petaluma, California, USA. Today, with reverence and pride, MESA/Boogie has announced…
Upfront
Reverb UK Relaunches with a Lower Seller Fee and One-of-a-kind Music Gear Reverb, the largest online marketplace dedicated to musical instruments, today announced the relaunch of Reverb UK, complete with…
In Case You Missed It – Electric Guitar & Bass Cases and Gig Bags Sales Stay Strong in 2025
By Christian Wissmuller “From the standpoint that I also still gig often – I have a closet full of hardshell cases that never leave the house. When bringing two guitars…
Gibson SJ-200 Monarch #100,
A museum-worthy work of art, the Gibson Custom SJ-200™ Monarch #100 Brazilian Rosewood in Tri Burst is truly one-of-a-kind. First created in the mid-1990s, the SJ-200 Monarch has become the…
Gibson Announces Anne Rohosy as Chief Commercial Officer
Gibson, Inc. announces the appointment of Anne Rohosy as Chief Commercial Officer (CCO). In this expanded role, Anne will lead Gibson’s global commercial strategy, overseeing wholesale, direct-to-consumer, and retail channels…