Fender Introduces the J Mascis Telecaster Guitar
Fender Musical Instruments Corporation (FMIC) announces the global launch of the J Mascis Telecaster®, Mascis’s second Fender Artist Signature guitar, joining his Signature Squier Jazzmaster®. Sticking to his unique style,…
MLA Receives Universal Thumbs up From Lollapalooza Sound Engineers
Martin Audio PA rigs dominated three of the eight stages that made up this year’s four-day annual Lollapalooza Festival at Chicago’s Grant Park. The premier event—staged by C3 Presents, which…
‘Has to be Better than Last Year’ – MI Retailers Look to Capitalize on a Return to In-Person, Classroom Schooling
The 2020 academic year was challenging in a number of respects (maybe you noticed?) and school music programs – and the MI dealers who serve them – felt the crunch.…
Back in the Saddle: Summer NAMM 2021 Puts the Spotlight on a Resilient and Rebounding MI Industry
“From the moment I arrived in Nashville on Monday and attended the NASMD opening reception to the final NAMM YP session Friday afternoon that featured Andy Zildjian, Summer NAMM reminded…
50 Years of ‘Sound. Thinking’ at TASCAM
Yuji Hanabusa It’s frequently noted that over 60 percent of restaurants fail within the first 18 months. I don’t have any handy statistics that provide such a broad-stroke summary of…
Please Allow Me to (re)Introduce Myself…
Here we are, smack-dab in the middle of summer, and I’m about to ask you to think about events in December. Hey, it’s only fair – if I’ve got to…
Ashdown Engineering & Meters Music appoints Yorkville Sound as Exclusive Canadian Distributor
Ashdown Engineering & Meters Music, world-class manufacturers of bass and guitar amplifiers & consumer electronics, announces the appointment of Yorkville Sound as exclusive Canadian distributor. The appointment comes after discussing…
Guitar Center Announces New Vice President Appointments
Mitch Lee, Guitar Center Vice President of Marketing Guitar Center announces two new key appointments to its Marketing and Data Science & Analytics teams: Mitch Lee has been hired as Vice…
Vidami Names Hal Leonard North American Distributor, Expands Online Educational Platform Compatibility
The Vidami, a hands-free video looper that integrates with online video platforms helping guitarists and musicians learn to play quicker, has named Hal Leonard its North American distributor for the…
Reverb Sellers See Continued Success in Q2 as Consumers Keep Shopping for Music Gear Online
Reverb, the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments, recently announced that it continued to see growth in gross merchandise sales for Q2…
PRS Guitars Welcomes Phil Gates as New Customer Service Manager
PRS Guitars has announced the appointment of Phil Gates as their new Customer Service Manager. Gates will report directly to Jim Cullen, Director of Sales, in his new role. Effective…
The X500 Menace from Cort
Cort Guitars introduces the X500 Menace, a reimagined flagship electric that’s now even darker and more aggressive than its predecessor. Highly suitable for metal and extreme music with high access…