Hundreds Reportedly Laid Off at Fender
A number of sources are reporting that California-based Fender Musical Instruments Corporation (FMIC) recently laid off nearly 300 employees. On August 5, Guitar.com posted that Fender staff, from management to…
Fender Introduces American Acoustasonic All-Mahogany Series
When Fender launched the American Acoustasonic® Telecaster® in 2019, the guitar entered a brand new market segment without making any functional or sonic compromises. The introduction of the Acoustasonic® model…
Fender Introduces Limited Edition Pro Junior IV SE Amplifier
Fender releases the Limited Edition Pro Junior IV SE ($549.99 USD), the newest addition to the Fender amplifier lineup. Long-revered by all types of players, it’s ideal for guitarists who…
Fender Expands CA Coast Ukes Series, Updates Existing Models
Avalon tenor ukulele In 2018, Fender introduced a new line of ukuleles that tapped into their Southern California roots featuring five new models with the beloved Fender look and feel.…
Fender Introduces Two New Amplifiers
Pro Junior IV SE This year, Fender is expanding its popular range of amps with two new models for guitarists who love Fender classic and modern tones. The Mustang LT40S…
New California Coast Series Ukes from Fender
In 2018, Fender introduced a new line of ukuleles that tapped into their Southern California roots featuring five new models with the beloved Fender look and feel. The instruments, each…
Gibson Garage Marks One-Year Anniversary with Epic Live Music Celebration
Cesar Gueikian (Brand President, Gibson Brands), Brennan Boose (Senior Consultant Strategic Marketing, NMAAM), Tamar Smithers (Senior Director of Education and Exhibitions, NMAAM), Henry Hicks III (CEO, NMAAM), James “JC” Curleigh…
Fender Introduces Hammertone Line of Effects Pedals
The Fender® Hammertone™ line of effects pedals offer an accessible entry to the Fender® Effects family. Designed by in-house tone guru Stan Cotey, these circuits deliver incredible tone in a…
Tech 21 Introduces Four SansAmp Character Plus Series Pedals
Taking the concept of their original Character Series pedals a step further, Tech 21 broadened the range of tonal options to include additional building blocks. The new SansAmp Character Plus…
Fender Adds Two New Master Builders to the Custom Shop
Andy Hicks Fender Custom Shop is pleased to announce two new Master Builders that will be joining the team: Andy Hicks and David Brown. Since 1987, the Fender Custom…
Amp Guru Shane Nicholas Retires from Fender
Shane Nicholas, one of the industry’s most well-regarded and beloved amplifier experts, has retired from Fender after 25 years with the company. Originally from eastern Pennsylvania, Nicholas worked in sales…
Strapped In: Guitar & Bass Strap Sales in 2022
With the robust sales of fretted instruments that began during lockdown, it’s perhaps not especially surprising that guitar and bass straps are also moving at a healthy clip. “Strong sales…