SBO Spin-Off Publication Announced – Modern Band Journal
Inaugural January Issue Debuts December 15-18, 2021 at The Midwest Clinic, Chicago, Illinois artistpro, LLC has announced a new publication for 2022. Modern Band Journal is focused on a new method of K-12…
Positive Grid Reveals Surprise Spark Amp Gear Drop
Positive Grid announces the Spark Gear Drop update, a free gear collection designed for all levels of guitarists seeking new, captivating tones to make their practice and playing time more…
Erica Synths Announces its Matrix Mixer
Erica Synths announces its latest breakthrough desktop device: Matrix Mixer. As Eurorack users may know, it can be challenging to change a patch radically during a performance, therefore diverse performances…
Fender Teams up with Grammy Award-Winning Singer-Songwriter/Producer FINNEAS, Launches Hotline to Educate on American Acoustasonic Jazzmaster Guitar
FINNEAS (Photo: Matty Vogel) Fender Musical Instruments Corporation (FMIC) has enlisted singer-songwriter and producer FINNEAS to educate players and answer questions about the revolutionary American Acoustasonic® series — a…
Epiphone Slash Collection Available Worldwide
Epiphone, the leading accessible guitar brand For Every Stage, has announced the new Epiphone Slash Collection debuted worldwide July 20, 2021 on www.epiphone.com. Crossing three decades of collaborative partnership between…
Lzzy Hale Joins Gibson As The First Female Brand Ambassador and Gibson Gives Advisory Board Member
For 127 years, Gibson has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved guitar brands around the world. Gibson is proud to officially announce today that…
NAMM Celebrates the 2021 Top 100 Dealers, Announces Dealer of the Year and Best of Category Winners
On the evening of July 15, at Summer NAMM in a special celebration of the spirit of the independent retailer, the industry gathered at the Top 100 Dealer Awards. Now in…
Fender Announces Newest 2021 Products for Summer Online Dealer Experience
Fender Musical Instruments Corporation (FMIC) continues its 75th anniversary year with new gear personalized for every player to meet their aspirations – from new players and young guitarists starting their…
BOSS Unveils EURUS GS – 1 Electronic Guitar
BOSS announces the EURUS GS-1 Electronic Guitar, an inspiring new instrument for modern guitarists. The EURUS concept presents a bold creative path for adventurous sonic explorers, expanding the traditional guitar…
IK Multimedia Announces AmpliTube X-GEAR Digital Effects Pedals
IK Multimedia announces AmpliTube X-GEAR pedals. Each high-performance pedal features 16 different effects, drawn from the most popular AmpliTube models and all-new reverb and delay algorithms, bringing IK’s industry-leading effects…
New Kramer Custom Graphics Collection
Kramer, the original MADE TO ROCK HARD guitar brand has been setting trends with premium, performance-focused instruments since it was first launched in 1976. Made for rule-breakers that play fast…
Cort Unveils Upgraded Artisan C4 and C5 Plus OVMH Bass Guitars
Cort Guitars honors a true workhorse with the introduction of the new Artisan C5 Plus OVMH, also available in a 4-string model. Representing the evolution of Cort’s Artisan C4 Plus,…