Warwick/Framus/RockBoard Welcome Sountoulidis as Product Manager
Since May 1, 2021 Jordanis Sountoulidis has strengthened the team as product manager for the RockBoard® brand. In addition to product management, marketing and export, the focus of his work…
Ernie Ball Music Man and John Petrucci Launch 20th Anniversary Signature Guitar Collection
Ernie Ball Music Man and Signature Artist John Petrucci are proud to celebrate the 20th Anniversary of the John Petrucci Signature Guitar. For over two decades the world-renowned Dream Theaterguitarist…
SonoTone Premium Strings Expands to South Korea in Partnership With Seoul-based Fine Luthiers
SonoTone, the Massachusetts-based manufacturer of boutique, premium guitar strings, has partnered with Seoul-based Fine Luthiers. Now, in addition to providing high-end guitar luthier brand names in South Korea, Fine Luthiers…
Gruv Gear Teams Up with Hosa Technology for USA Distribution
Jay Baledmore and Mayumi Allison Hosa Technology Inc. is delighted to announce they will be joining forces with Gruv Gear for USA distribution of Gruv Gear products. Established in…
Final Fantasy XIV Stratocaster from Fender
Fender Music Co., Ltd. has announced the new release of the FINAL FANTASY XIV FENDER® STRATOCASTER guitar” in collaboration with Square Enix Co., Ltd. (“Square Enix”).The “FINAL FANTASY XIV STRATOCASTER®”…
How COVID-19 Impacted Musical Instrument Sales Online
Ahead of “Buy a Musical Instrument Day” on May 22, the data science team at Pattern, a global ecommerce company, tracked consumer demand (or the number of people shopping for a…
Radial Engineering Announces Shipping of JX42 V2 Amp Switcher and JX44V2 Guitar & Amp Signal Manager
JX44 V2 Radial announces shipping and retail availability of its two newest professional products, the JX42 V2 and JX44 V2 Guitar and Amp Signal Managers. Designed with input from…
NAMM’s Museum of Making Music to Celebrate Grand Reopening on June 15
After several years of planning and a recently completed remodel and transformation of its physical space, NAMM’s Museum of Making Music will celebrate its grand reopening to the public on…
Hal Leonard Adds Multiple Guitar Pedal Lines to Their Distribution Roster
Vertex Effects, Red Panda, and Hotone Audio are now available through Hal Leonard MI Products Distribution in the USA and Canada. This announcement was made by Brad Smith, VP of…
QSC KLA Line Array Makes the Honor Roll at Concordia University Irvine
Orange County-based Concordia University Irvine needed a powerful and flexible P.A. system that could cover everything from lectures to live music to worship services. It had to be loud and…
PRS Guitars Releases New Archon Amplifiers
PRS Guitars has announced the return of their popular Archon amplifier. The new line-up features both a 50-watt 1×12 combo and a 50-watt head with matching 1×12 and 2×12 cabinets.…
30th Anniversary King Koa from Breedlove
In January, Breedlove Guitars, based in Bend, Oregon, marked the 30th Anniversary of bringing its first instrument to market, announcing the issue of four very special, limited edition guitars—each celebrating…