PRS Guitars and TrueFire Partner to offer Free Online Guitar and Bass Lessons
PRS Guitars and TrueFire have partnered over the years on various programs to promote guitar playing. The companies are again combining their forces for the 2020 holiday season to offer…
Furch Guitars Will Reduce its Carbon Footprint by Almost Two-Thirds This Year
Furch Guitars is expanding its environmental activities by the use of green energy; starting this year, all electricity is from fully renewable sources, which will reduce their total carbon footprint…
Cordial GmbH Partners with Hal Leonard to Cover All Markets
Hal Leonard’s MI Product Division has entered into an exclusive distribution arrangement with German-based Cordial GmbH, makers of premium MI / Pro Audio cables and cable accessories. The announcement was…
Sklar Turns to SSL 2+ Interface to Keep Creating During Challenging Times
Bassist Leland “Lee” Sklar has played as a session musician on tens of thousands of songs with some of the best-selling artists of the past 50 years and toured as…
2020 Holiday Buyer’s Guide
It’s been an unpredictable year for small businesses, to say the least, but if one thing is for certain, it’s that holiday-fueled sales are still right around the corner. MMR…
Retro Riot! Vintage-Styled Guitars are Striking a Chord
“Retro” guitars have long appealed to players who long for the classic vibe of instruments from the past, but who don’t necessarily have the cash to purchase the real thing…
Hitting Their Straps: Guitar & Bass Strap Sales in 2020
With more participants in this month’s dealer survey reporting that guitar & bass strap sales are either up or level than down, when compared to the summer of 2019, it…
We’re All Your Customers
Photo by freestocks.org from Pexels This issue marks the second installment of MMR associate editor Mike Lawson’s new “Last Word” (page 36) column. Both of these have drawn heavily upon…
Helping Your Customers Pick
Most musicians are not performers relying on income from playing gigs. Oh, many are, but most are not. Now in my 50s, I am no longer solely relying on live…
Music China 2020
Following a challenging year, exhibitors are keenly looking ahead to Music China – a place where they can reconnect face to face with industry peers, showcase their instruments, and explore…
Fender Shares Signature Series Video with Mason
Fender Musical Instruments Corporation (FMIC) has announced the Stories Collection Brent Mason Telecaster and Stories Collection Fender Custom Shop Limited-Edition Brent Mason Telecaster, marking Fender’s first-ever collaboration with the Grammy…
PRS Guitars Announces Pulse Artist Program
PRS Guitars Pulse Artist program, announced today, is designed to support leading local artists around the world. While PRS is known for A-list artist endorsements from Carlos Santana, Mark Tremonti,…