Fender Introduces the New Hybrid: Acoustasonic Player Telecaster
Acoustasonic Player Telecaster Fender Musical Instruments Corporation (FMIC) recetly continued its expansion of the Acoustasonic® series with the launch of the Acoustasonic® Player Telecaster® guitar. As the latest addition…
Player Plus Studio Sessions: Powered by Fender – Winners Announced
EastWest Studios (courtesy of EW Studios) In September, Fender Musical Instruments Corporation (FMIC) announced the launch of the Player Plus Studio Sessions: Powered by Fender®. Amidst lockdowns and social distancing, it’s…
1500 Sound Academy Announces Continued Partnership with Fender X 1500 Sound Academy Scholarship Program for 2022
In partnership with 1500 Sound Academy and the Fender X 1500 Sound Academy Scholarship Program, the world’s leading guitar brand furthers its commitment of supporting the next generation of players…
FMIC Signs Definitive Agreement to Acquire Presonus
Fender Musical Instruments Corporation (FMIC) has announced it has signed a definitive agreement of merger with PreSonus Audio Electronics, Inc. The Baton Rouge, Louisiana based brand is the leading designer and manufacturer…
Rock Legend Joan Jett Partners with Guitar Center to Celebrate Guitar-A-Thon
Guitar Center announces that Fall Guitar-A-Thon 2021, the company’s twice-yearly marquee guitar event where musicians can find special sales on the latest guitars, amps, gear, and accessories online and in…
Fender Custom Shop Violinmaster Tele
Fender’s Custom Shop is announcing the launch of the limited edition Violinmaster Telecaster® Relic® guitar, the newest custom-built creation from Principal Master Builder, Yuriy Shishkov. Inspired by the world renowned…
‘We’re Here to Help:’ MIRC Offers Creative Solutions Benefitting Both Dealers and Vendors
Unfamiliar with MIRC, or only vaguely aware of what it does or how? That’s both not necessarily “your fault,” nor surprising. “For a long time, the previous owner of MIRC…
Fender Revives Kurt Cobain’s Jag-Stang Guitar
Fender Musical Instruments Corporation (FMIC) has announced the global launch of the Kurt Cobain Jag-Stang® guitar,commemorating the 30th anniversary of Nirvana’s influential record Nevermind. The Signature Jag-Stang® guitar is a…
Fender and Lexus Partner to Release the Fender Lexus LC Stratocaster
Fender Musical Instruments Corporation’s (FMIC) Fender Custom Shop (FCS) has announced the launch of a limited edition Fender® Lexus LC Stratocaster® guitar, the newest custom-built piece from Principal Master Builder,…
FMIC Names Flores PR & Communications Manager, Specialty
Michael Flores has joined the Fender (FMIC) team in his role as PR & Communications Manager, Specialty. Michael will be leading all strategy for the brands and will be a main point…
Trade Regrets: Steve Rabe
The family of Steve Rabe, the founder and President of SWR Engineering Inc., has announced his passing on September 30th 2021 at the age of 73. Known for his innovative…
Player Plus Studio Sessions: Powered by Fender
Welcome to 1979 Studio 1 (Photo: courtesy Welcome to 1979) Fender Musical Instruments Corporation (FMIC) announced the launch of the Player Plus Studio Sessions: Powered by Fender® on September 27.…