Navigating Uncharted Waters: Back to School Sales and B&O Rentals During COVID-19
“Back to School” has traditionally been one of the strongest sales seasons of the year for many MI retailers and rentals of band and orchestra instruments typically ramp up in…
Reverb’s David Mandelbrot
On January 28 of this year, Reverb – the largest online marketplace for purchasing and selling musical instruments and related gear – welcomed David Mandelbrot as the company’s new CEO.…
Selling Dreams from Home Base
Elina Sazonova from Pexels I am a musician. I wear many hats, from editor to journalist, book publisher to performer, non-profit music technology executive director, songwriter to column writer. Everything…
Walden Guitars Now Distributed in U.S. by KHS America
After several years of absence from the market, Walden Guitars were re-introduced at the 2020 NAMM show this past January, and will be distributed in the United States by KHS…
Trade Regrets: Phyllis Fender
On July 23 NAMM‘s Dan Del Fiorentino shared the following sad news: Our dear Phyllis Fender passed away yesterday in her home in Fullerton, California, not far from the factory where…
Kid Kapichi Excel Through Printworks’ Blackline XP12
Pre-lockdown, Hastings-based band Kid Kapichi played a show at local venue The Printworks through a Martin Audio BlacklineX Powered XP12 / XP118 PA rig, supplied by partners Old Barn Audio…
girl in red Designs One-of-A-Kind Rainbow Fender Electric Guitar to Raise Money for Kaleidoscope Trust
Musician girl in red has teamed up with Fender to design a one-of-a-kind electric guitar that will be raffled off to benefit LGBTQ+ charity Kaleidoscope Trust. The unique Player Series Telecaster guitar, painted by girl…
Roland Announces Executive Changes
Tony Price On July 14, Roland Corp. announced changes to its U.S. and global executive management teams, effective immediately. Jay Wanamaker, formerly president and CEO, Roland Americas, now assumes the responsibility…
Christian Martin IV to Step Down as CEO/President of C.F. Martin & Co.
On July 16, C.F. Martin & Co. Inc. announced that Christian Martin IV has decided that, at the conclusion of his NAMM Chairmanship in July 2021, he will step into…
Guitar Center Hosts First Used & Vintage Gear Trade-In/Sales VIP Events
As part of its ongoing used and vintage gear sales program, Guitar Center will be holding a series of in-store events on Saturday, July 18. Taking place from 9 a.m. to…
Eventide Releases Undulator Plug-In, Commits Proceeds to Social Justice Initiatives
Eventide Audio is releasing the plug-in version of the classic modulated tremolo effect Undulator and simultaneously making a commitment to social justice. “Eventide Audio is committed to supporting the fight…
Eilish’s Hits Now Available on Fender Play
Fender has announced that six of Billie Eilish’s hits are now available (for guitar and uke only) in the complete online learning app, Fender Play. Through Thursday, July 23, new users will get…