Partnered for Success: In Indiana, Maxwell’s House of Music embraces a more modern business approach
Adaptation – it’s that word that gets tossed around almost incessantly in the business world when decades-old companies dish on their keys to longevity. And when the going got tough,…
Old School: Analog Synthesizers’ Enduring Appeal
Whether it’s the resurgence in interest regarding stompbox guitar effects pedals, the overall uptick in the vintage instruments and musical gear market, or – beyond the realm of MI –…
How Rehearsal Studios Can Boost MI Retail
As music recording began moving into the DIY realm 30-some-odd years ago, MI retail responded by establishing its own footprint in that category. What began with a Tascam PortaStudio and…
‘Battle of the Bands’ a Winning Formula for Martin Audio and Focusrite
Buckinghamshire Music Trust (BMT’s) Battle of the Bands (BOTB) contest for young aspiring musicians was blessed this year by having two pro audio manufacturers provide a top-tier concert touring spec.…
Trying Times
Photo by Anna Shvets from Pexels As the COVID-19 pandemic increasingly impacts all aspects of life, globally, in mid-March, I reached out to a few in MI to learn how…
The New MIDI 2.0 Creates MI Retail Opportunities
Megan Rexazin from Pixabay When MIDI – Musical Instrument Digital Interface – first came on the scene in 1983, it ushered in a revolution that essentially merged the ideas of…
In Tune: Music as the Bridge to Mindfulness
“Periodically immersing, yourself in the culture of calm attention can tone down the effects of these stress-producing circumstances.” – Richard Wolf While your accountant or financial advisor may help you…
Orange Amps Launch Instagram Program #OrangeHangs
Orange is offering a ray of sunshine with the #OrangeHangs programme of live Instagram sessions. Simply visit the Orange Amps ‘Watch Live’ Instagram for regular bright spells of positivity, help,…
Taylor Guitars Spring Sales Event Europe
This spring Taylor Guitars is rolling out a promotion that will be music to the ears of European players. During the Taylor Days Spring Sales Event, from now through to May…
Henna Dragon Spruce Acoustic-Electric Guitar from Luna
Luna Guitars’ new Henna Dragon Spruce Acoustic-Electric guitar features a custom laser etched “dragon” design from UK henna artist Alex Morgan. Suitable for both beginners and experienced performers, the Henna…
Imperial Laguna Blue GT EQ Acoustic Guitar from Godin
Godin Guitars’ Imperial Laguna Blue GT EQ acoustic guitar has a body is made up of Solid Mahogany back and sides, and it sets itself apart through its unique Dreadnought…
IK Multimedia’s iRig Pro Duo I/O
IK Multimedia’s iRig Pro Duo I/O is an enhanced, ultra-compact 2-channel audio/MIDI interface that enables high-quality recording on the go with iPhone, iPad, Android devices and Mac/PC. Designed for musicians,…