Fender and Mobile Fidelity Electronics Partner to Relese ‘Fender MoFi Precisiondeck’
Fender (FMIC) and foremost audio technology company, Mobile Fidelity Electronics (MoFi), announced today a partnership to develop, produce, and release Fender’s first-ever turntable, the Fender® x MoFi PrecisionDeck. Limited to…
Fender Releases New Player Plus Series
Fender Musical Instruments Corporation (FMIC) has announced the launch of the all-new Player Plus Series. As a new generation of guitar players continues to emerge, Player Plus puts the power of guitar…
2021 Holiday Buying Guide
Uncertainty is still the name of the game for many small businesses in 2021, be it due to supply-chain interruptions, spiking local COVID-19 cases, ever-changing safety and health protocols, higher…
Squier Paranormal Series
Squier® Paranormal Toronado The Squier® Paranormal Series from Fender turns fiction into reality by embracing forgotten models, taking twists and turns on familiar specs and re-imagining guitars that should have…
Fender Introduces the J Mascis Telecaster Guitar
Fender Musical Instruments Corporation (FMIC) announces the global launch of the J Mascis Telecaster®, Mascis’s second Fender Artist Signature guitar, joining his Signature Squier Jazzmaster®. Sticking to his unique style,…
Vidami Names Hal Leonard North American Distributor, Expands Online Educational Platform Compatibility
The Vidami, a hands-free video looper that integrates with online video platforms helping guitarists and musicians learn to play quicker, has named Hal Leonard its North American distributor for the…
Fender’s Tone Master Super Reverb Amplifier
The Tone Master Super Reverb® amplifier is the next addition to Fender’s acclaimed series of legendary amplifiers. Featuring Fender’s proprietary Tone Master® modeling process, combined with player-centric features to maximize…
Music China Generates Substantial Attention for New Innovations
As one of the world’s largest trade fairs for musical instruments, Music China provides a convergence point for professionals and enthusiasts alike to sample new innovations and novelties. Both on the show floor…
Fender Announces Newest 2021 Products for Summer Online Dealer Experience
Fender Kurt Cobain Jag-Stang Fender Musical Instruments Corporation (FMIC) continues its 75th anniversary year with new gear personalized for every player to meet their aspirations – from new players…
Gibson Announces Brand Partnership with Guitarist Kirk Hammett of Metallica
Gibson has announced an official brand partnership with Kirk Hammett of Metallica, one of the most iconic rock guitarists today. The new partnership will span across Gibson Brandsincluding Gibson and…
Fender Launches Artist Playbook to Crack Post-Pandemic New Music Biz
Alex Hall (Photo: Robert Chavers) Fender has launched a free resource for artists looking to get their feet back on their ground esp as the music industry has changed…
Cory Wong Signature Series Stratocaster from Fender
Fender Musical Instruments Corporation (FMIC) has announced the global launch of the Cory Wong Stratocaster® marking the artist’s first collaboration with the iconic guitar brand. The Cory Wong Stratocaster® is…