Sweetwater Opens New ‘24-Hour Store’
Sweetwater has unveiled an all new, one-of-a-kind resource designed to help musicians when they need it most. Designed with touring and gigging music-makers and technicians in mind, the first Sweetwater…
PRS Guitars Announces ‘Experience PRS 2020’ Event
PRS Guitars has announced their “Experience PRS 2020” open house and concert event. Experience PRS 2020 will serve as a celebration of PRS Guitars’ 35th Anniversary. Scheduled for May 8 and 9,…
Rockford Carving Company Launches the ‘Guitar Passport’ Program
Rockford Carving Company has announced the development of The “Guitar Passport” ™ program. This program provides traceability from the endangered species (Wood & Shell Plate) guitar components which have been…
TEC Nominees Announced at Summer NAMM
On July 18 at Summer NAMM, the 35th Annual TEC Awards celebrated the pro audio and sound production nominees across the 23 Technical Achievement and eight Creative Achievement categories. A…
Gibson Announces New Collaborations
Gibson has announced new creative collaboration agreements with key boutique guitar makers and music inspired partners. Gibson announced today that it has entered into multi-year collaboration agreements with Jimmy Wallace Guitars, Banker Custom Guitars and Echopark Guitars. Under these…
Paul Reed Smith, Grainger Brothers, and Maryland Hall Launch Music Master Class Program
This summer, PRS Guitars’ founder and managing general partner, Paul Reed Smith, and the Grainger Brothers will fulfill a lifelong dream at Maryland Hall: opening a music school for aspiring…
D’Addario and Taylor Guitars Host Pre-NAMM Party
D’Addario and Taylor Guitars tag-teamed a pre-NAMM party on July 17 in Nashville, hosting an evening of live music and BBQ eats before the convention officially kicked off on Thursday,…
Gibson Announces Gibson Alliance and the Gibson Generation Group
Gibson has announced the launch of the Gibson Alliance and the Gibson Generation Group for emerging musicians. The Gibson Alliance gives musicians across genres the opportunity to help guide the future of Gibson. Gibson Alliance artists will have…
S.I.T Strings Guitars “CRT” Electric Guitar Strings
S.I.T Strings has released an electric version of their CRT coated guitar strings. These strings offer four standard gauge options (.09-.042, .09-.046, .010-.046, .011-.050) and are made with eight percent…
Yamaha’s STORIA Series Guitars
Yamaha’s new series of STORIA acoustic-electric guitars are designed with beginning and potential players in mind. In addition to their appealing finishes, tasteful inlay work, and champagne gold tuners, these…
Pursuit Models from Breedlove
Breedlove has unveiled three new additions to the popular Pursuit Series in each of their body shapes: The Concertina, The Concert and the Concerto. Each model is crafted with myrtlewood…
The BJF-S66 from One-Control
One Control, in collaboration with renowned electronics designer Björn Juhl, has introduced its first ever guitar amp head: the BJF-S66. BJF-S66 uses an efficient Class D power amp design, and…