Southpaw Guitars: Out in ‘Left Field’ for 40 Years
Jim Duncan and Omar Ibrarra A little over five years ago, we profiled a unique MI retailer catering exclusively to left-handed guitarists – ‘If it Ain’t Right, It’s Left –…
Fender Launches Chrissie Hynde Signature Telecaster
(PHOTO: Christie Goodwin) Fender Musical Instruments Corporation (FMIC) has released the Chrissie Hynde Telecaster® in its first ever collaboration with the singer-songwriter and guitar icon. The Signature model is…
Fender’s Spark-O-Matic Jazzmaster
Fender’s Spark-O-Matic Jazzmaster is a high-performance model boasting a nitrocellulose lacquer finish in three-color sunburst. Its custom three-piece body features a mahogany core and chambered ash wings, delivering warmth, sustain,…
Fender Shares New Video With Rodgers
Fender recently joined forces with Nile Rodgers to showcase and explore the sonic possibilities of the Fender American Acoustasonic Series in a new video. Following the success of their first chat together, Fender…
Fender Appoints Boggs to Board of Directors
Fender Musical Instruments Corporation (FMIC) has announced Paula Boggs has been appointed to the company’s Board of Directors beginning 2021. Boggs is founder of Boggs Media, LLC, a business that manages…
28th Annual Dealers’ Choice Awards
Product of the Year – Allen & Heath’s Avantis Allen & Heath was the first company to win “Product of the Year” for a mixer with their SQ Series two…
Fender’s Justin Norvell
An up-close view of the Am Pro II Jazzmaster’s pickups Earlier this fall, FMIC introduced the second generation of the brand’s wildly popular American Professional Series. Executive VP, Fender Products,…
FMIC and Brixton Release Headware Collection, Tap Black Pumas for Campaign
Fender Musical Instruments Corporation (FMIC) has teamed up with Brixton, the premium lifestyle brand, to launch a limited edition unisex collection of timeless headwear pieces, Brixton x Fender, inspired by iconic…
JHS Announces Kustom Amplification Distribution for Benelux
Further to JHS announcing its appointment as exclusive distributor for Kustom amplification for the UK, Ireland, France, and Germany last month, the firm can now confirm it will also be…
Farrell Launches Marketing & PR Agency
Jason Farrell, longtime marketer and public relations practitioner for Fender Musical Instruments Corporation, has announced the launch of his marketing and public relations agency, Jason D. Farrell LLC. The business will…
Mexican Dealer Pumps Up Land Rover Defender Intro With CHAUVET DJ
Land Rover Puebla (Mexico) created a launch video and glitzy ongoing display for the new Land Rover Defenders with help from a collection of CHAUVET DJ fixtures. The dealership had…
Turning Crisis Into Creativity: Guitar Sales Soar During the 2020 Pandemic
Tom Bedell “In mid-March, I would never have thought I’d be able to say that Fender is going to have the biggest sales year in its history,” says Fender CEO…