Electronically Authentic: Roland Launches New Additions to Electronic Drum Line
Can electronic drums be authentic? For Roland, the answer is a resounding yes. The company gathered members of the press and notable drummers at their United States headquarters in Los…
Sign Here: Artist-signature guitars have their own narrative – one that can be helpful to retail
The role of the signature artist-model guitar in MI retail has changed along with the culture of the guitar. For years, the artist’s name was the main or even the…
Heroes are Where You Find Them – You Just Have to Know Where to Look
The widely reported decline in electric guitar sales has been attributed to a number of things, from how the hyper-masculine image that electric guitars have projected since the 1980s has…
Why Try to be Like Everybody Else?
In Victoria Wasylak’s excellent profile of Lexington, Massachusetts’ guitar dealer, The Music Emporium (page 64), co-owner Joe Caruso says of the Boston areas’ Guitar Center locations: “They didn’t put us…
Italia Adds New Models and New Versions
Italia Guitars has unveiled a number of new models including a new addition to the popular Jeffrey Foskett Signature Series of electric guitars – the Italia JFQ. Available in Two-Tone…
Lunastone Pushing New Pusher
Lunastone has upgraded its overdrive pedal – The Pusher – and given it a new name – the Boost 18. The new Boost 18 shares the same small footprint and tone…
Rosetti Adds La Bella String Brand
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Hopkins Rebuilds Brighter Shade Studios with Fixtures from Radial
John Driskell Hopkins, a founding member of the Zac Brown Band, recently included a Radial Powerhouse 500 series chassis in his updated version of Brighter Shade Studios. The chassis is loaded…
Energy Department Recognizes Martin for Achieving Energy Productivity Goals
The U.S. Department of Energy (DOE) recognized the energy productivity achievements of. C.F. Martin & Co. (Martin Guitar), a partner in DOE’s Better Plants Challenge. As a partner in DOE’s Better Plants…
Music & Arts Stores Offer Free Guitars to New Lessons Students During ‘Open House’ in June
Music & Arts has invited all students, parents, and educators to attend their Open House weekend (June 22 to 24) for complimentary guitar lessons and live music, and a free guitar…
Future Launching World Guitar Day
Magazine publisher Future plc, is launching World Guitar Day on Saturday, 29th September 2018, an “on and offline celebration of all things electric and acoustic guitar”. Dubbed (by Future) ‘The Black…
Korg USA, Inc. Promotes Zegelbach and McLam to New Sales Positions, Names Allen Warehouse Associate
Korg USA, Inc. has announced the promotion of territory sales manager Mike Zegelbach to regional sales manager and inside sales rep Taylor McLam to business development specialist. In his new…