Klarna Partners With Fender
Klarna has announced that it has partnered with Fender in the U.S. Customers shopping for the American brand’s musical instruments, gear, and digital products on Fender.com can now take advantage…
Fender Shares New Acoustasonic Strat Video with Walters
Fender has shared a video of LA-based session/ touring musician and producer Brandon Walters performing using the Acoustasonic Strat. Check out the video here. From folky flatpicking to soulful rock…
Trade Regrets: Ray Hennig
On May 2, NAMM‘s Dan Del Fiorentino sent the following message: Ray Hennig the Texas music retailer who sold Stevie Ray Vaughn his first Fender Stratocaster passed away on April…
Fender Launches Fender Tone 3.0
Fender has launched the newest version of its Fender Tone app: Fender Tone 3.0. Fender Tone 3.0 now offers players real-time interactivity to see what the signal chain looks like and…
Fender Announces Free Fender Play for 1 Million Users
To support the community during social distancing, Fender continues to offer new users three months of complimentary lessons on Fender Play, the complete online learning app for guitar, bass, and…
Fender Shares New Acoustasonic Video with Kenny Wayne Shepherd
Fender has shared its newest Acoustasonic video, which features Kenny Wayne Shepherd. Check out the video here. As a celebration of the Acoustasonic Strat, Fender partnered with several artists across multiple…
Partnered for Success: In Indiana, Maxwell’s House of Music embraces a more modern business approach
Adaptation – it’s that word that gets tossed around almost incessantly in the business world when decades-old companies dish on their keys to longevity. And when the going got tough,…
Fender Offers Three Months of Free Guitar Lessons through Fender Play
Fender is offering new users a free three-month subscription to Fender Play, the complete online learning app for guitar, bass and ukulele. The platform uses instructor-guided videos to assist those…
elektraLite Names Tsaptsinos National Sales Manager
Group One Limited, the Long Island-based US distributor for numerous professional audio and lighting manufacturers, announces that it has appointed Brandon Tsaptsinos to serve as the national sales manager for…
Adam Hall Group Cancels Participation in Prolight + Sound 2020 in Light of COVID-19
In light of recent developments in the COVID-19 virus, the Adam Hall Group has decided not to participate in this year’s Prolight + Sound (31 March – 3 April 2020)…
‘International Vintage Show’ Presents History of Gretsch at Musikmesse 2020
musikmesse plaza 2019NO MODELRELEASE@ Jochen Günther / Messe Frankfurt At the ‘International Vintage Show’, visitors to this year’s Musikmesse (1 to 4 April) have the opportunity not only to see…
FMIC Announces Change In Ownership, Servco Pacific Inc. To Secure Majority Stake
Fender Musical Instruments Corporation (FMIC) recently announced Servco Pacific Inc. (Servco) and TPG Growth have entered into a sale and purchase agreement in which Servco will acquire TPG’s shares in…