MONO’s M80 Stealth Electric Bass Case
The M80 Stealth Electric Bass case from MONO was created to give bassists mobility. With its streamlined profile and comfort-focused features, this is perfect for the commuting gigger or bassist…
Hot-Rodding: Aftermarket Electric Guitar & Bass Products are Burning Up
Just as it’s usually a safe bet that most longtime, serious (or semi-serious) electric guitarists and bassists own more than one of their chosen instrument, it’s equally likely that the…
Good Things Come in Small(ish) Packages: Parlor Guitars Appealing to a Wide Variety of Players
The same qualities that made parlor acoustic guitars popular in the late 19th through mid-20th centuries have been fueling a present-day rekindling of interest in these instruments. Their comparatively compact…
I Want to Believe
At the recent Summer NAMM Show in Nashville, Gibson was once again on-hand, after having opted out of the Anaheim gathering a few months ago. Anyone who reads this column…
Key Hires for D’Addario Europe
D’Addario Europe has strengethened its recently set-up European operations with key appointments. Stéphane Donikian (pictured) has joined D’Addario Europe’s management team with general management responsibility for the French sales and marketing office. He…
Passing the Torch: NLFX Professional steps up as the MI dealer of Bemidji
Not all music retail stores can last forever, but they can pass the torch to the next shop suited to carry on the MI duties in their community. That’s exactly…
Branching Out: After a Lifetime in Acoustics, The Music Emporium Moves into the Electric Guitar World
To all the folks at Guitar Center locations around the country, the Music Emporium in Lexington, Massachusetts has a message for you: many, many thanks. In a world where retail…
Sign Here: Artist-signature guitars have their own narrative – one that can be helpful to retail
The role of the signature artist-model guitar in MI retail has changed along with the culture of the guitar. For years, the artist’s name was the main or even the…
Heroes are Where You Find Them – You Just Have to Know Where to Look
The widely reported decline in electric guitar sales has been attributed to a number of things, from how the hyper-masculine image that electric guitars have projected since the 1980s has…
Why Try to be Like Everybody Else?
In Victoria Wasylak’s excellent profile of Lexington, Massachusetts’ guitar dealer, The Music Emporium (page 64), co-owner Joe Caruso says of the Boston areas’ Guitar Center locations: “They didn’t put us…
Shand Joins SJC as General Manager
SJC Custom Drums of Southbridge, Massachusetts has announced that music industry veteran, John Shand, will be joining the company as general manager. Shand will oversee all operational, financial, sales, and…
UK Brands in Price-Fixing Investigation
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