Carlsbro makes modelling amp move
British guitar marque launches its all-new Stingray D5 and D10 digital modelling portable guitar amps at Musikmesse. Described as “a classic British high gain input” digital modelling guitar amplifiers, they…
Universal Audio and FMIC Announce Development Partnership
Universal Audio has announced a new development partnership with Fender Musical Instruments Corporation (FMIC). This partnership will allow Universal Audio to greatly expand the range of unique guitar processing plug-ins…
High Tech signs Alvarez
Alvarez has extended its international distribution network, teaming up with High Tech Distribution in France. “We are really happy to partner with such a great company as High Tech,” said…
DigiTech adds Whammy Ricochet
Harman’s DigiTech brand is launching a new effect called the Whammy Ricochet pedal. The Whammy Ricochet takes the popular Whammy pitch shifting effect and places it in a pedal with a small form…
Orange launches new YouTube video series
Orange Amplification has launched a new web series of based on questions received on its YouTube channel entitled How To Void Your Warranty. The series feature Orange’s in-house technician Rob…
Industry readies for Musikmesse
The industry’s largest international trade show opens the doors to arguably its most important ever show on Thursday, offering a new-look format, the reaction to which will determine the future viability of…
GC Pro Names Sullivan National Sales Manager
Guitar Center Professional (GC Pro), has appointed Jessica R. (Jess) Sullivan to the position of national sales manager. The announcement was made by Bradley Johnson, GC Pro Director, and reflects the…
2016 Musikmesse and Prolight + Sound Set to Begin
Musikmesse (April 7 to 10) and Prolight + Sound (April 5 to 8) are set to turn the city of Frankfurt, Germany into the pivotal point for the entire music…
New Manuel Rodriguez Guitars Factory Tour Video
To help support the launch of its expanded United States sales and marketing program through KMC Music, Manuel Rodriguez Guitars, the world’s second oldest line of guitars, announced that it has…
Elixir Strings Announces New U.S. Distribution Partnership with SLM
Elixir® Strings has announced St. Louis Music (SLM) as the latest addition to its network of U.S. distributors. Working in partnership across North America, the new collaboration aims to offer…
VIDEO: Manuel Rodriguez factory tour
Manuel Rodriguez has unveiled a new video outlining its production process, which it recently returned to its native Spain. In the video Manuel Rodriguez, CEO of MR Guitars, shows us his…
VIDEO: The Edge previews signature model
U2’s permanently be-hatted lead guitarist The Edge has been enthusing about his new signature guitar, made in collaboration with Fender. Click below to watch the video.