Bass Guitar Suppliers Discuss The Market
As March is one of MMR’s two annual “fretted” issues, we figured we’d turn our attention towards a segment of the overall market that we haven’t explored in depth for…
NAMM Standards: Setting the Standard – Literally!
Adopting, adapting to, and competing with online commerce has been one of the major hurdles facing traditional brick–and–mortar retailers since the ‘90s. The NAMM Standards committee is comprised of a…
Aranjuez Strings
Juan Orozco has been developing and manufacturing strings since the late 1960s, but his guitar education, both as a player and a luthier, began a lot earlier. Orozco started not…
Samick Names Johnston Western Sales Manager
Samick Music Corporation, Inc. (SMC) has announced the appointment of Mike Johnson as Western sales manager of the company’s Musical Instrument Division. In his new role, Johnson will have the…
ESP and Takamine Announce U.S. Partnership
ESP Guitars and Takamine Guitars have announced a partnership in which Takamine instruments will be available exclusively through ESP and selected dealers in the U.S. This new distribution partnership began…
Floyd Rose – Still Breaking New Ground
A lifelong musician who has played with the bands C.O.R.E. and Q5 and is lately writing country songs, guitarist and technological guru Floyd D. Rose developed the locking tremolo for…
5 Content Marketing Truths You Need To Know
Content marketing is everywhere today. It's the engine behind the majority of our marketing. Today, our customers have so many options when it comes to getting the information they need to…
European Beat: Audio Firms Join Together
A new European audio firm has been set up, following the joining of two Swiss companies and an Italian loudspeaker manufacturer. The Schertler group comprises Schertler SA, Swiss manufacturer of…
European Beat: Yamaha Launches New-look Flagship Store
One of the UK’s best-known and well-established music retailers has undergone a transformation as part of Yamaha’s overhaul of its dealer network. The Yamaha-owned Chappell of Bond Street in London…
People Doing Interesting, Creative, and Strange Things…
The release of Avid’s Pro Tools First, a free version of the widely used recording platform (also mentioned in Dan Daley’s “The Last Word” column this month) at the NAMM…
Casio Celebrates Lanita Smith
Casio America, Inc is proud to celebrate the winner of the fourth installment of Guitar Center’s Singer-Songwriter artist discovery program. Lanita Smith of Memphis, TN competed for the grand prize…
2015 NAMM Best & Worst of Show Awards
Best Intimate Musical Gathering To say that MMR president/publisher Terry Lowe enjoyed Wednesday night’s D’Addario-hosted Jackson Browne performance at L.A.’s Swing House Studios might be an understatement: “Simply fantastic. To…