The Ultimate Drumstick Bag by Gator
Gator Cases is excited to reveal the Deluxe Drumstick Bag, the newest addition to their line of professional percussion accessories. This stylish, feature-packed bag is designed to cater to the…
NAMM Young Professionals and Women of NAMM Announce New Leadership
NAMM Young Professionals (NAMM YP) and Women of NAMM (WON) recently elected new leaders to continue serving NAMM members on behalf of the music products, sound and entertainment technology industries.…
Saxophone Omnibooks for Eb and Bb Instruments Now Available from Hal Leonard
Saxophonists can now elevate their playing and expand their musical horizons with Saxophone Omnibooks from Hal Leonard. Whether used in the practice room, classroom, or on stage, these new volumes…
Sepultura’s Andreas Kisser Teams Up with Von Frankenstein Monster Gear on Signature Guitar Strings
Von Frankenstein Monster Gear announces the launch of Andreas Kisser Nickel Plated Electric Guitar Strings. The latest in VFMG’s artist signature series, Andreas Kisser strings are available in two sets…
Novation Introduces FLkey 49 and FLkey 61 to the Award-winning FLkey Range
Novation proudly announces the latest additions to their FLkey range: the FLkey 49 and FLkey 61. These new models are specifically designed to provide an enriched, hands-on music production experience…
Vater Drumsticks Welcomes Greyson Nekrutman
Greyson Nekrutman has been making huge waves in the drumming world and has become a fresh inspiration for drummers worldwide. Greyson recently completed a sold-out clinic tour in the USA…
Forging Partnerships, Rather Than Merely Conducting Business
“We’re here to be your friends and support you as best as we can, and it’s a very collaborative sort of journey rather than something that’s very top-down,” says Scott…
Investing in Employee Education at Sweetwater: Jeff Radke Discusses How Sweetwater University is a Cornerstone of the ‘Sweetwater Difference’
Initially formed nearly 25 years ago, Sweetwater University has evolved from a small group study session into an immersive, 13-week training initiative where employees receive in-depth education on all aspects…
Fender’s Tammy Van Donk: Examining the Widespread Popularity of the Player Series Line of Guitars and Basses
First released to the public five years ago, Fender’s Player Series instruments recently surpassed 500,000 units sold. Upon reaching such a significant milestone, Tammy Van Donk, EVP of Sales at…
Stringjoy – ‘We Ended Up Finding a Lot of Ways to Make Strings Better’
It is not often in the world of “MI” that one gets to see a dynamic, successful startup in a traditional product line like guitar strings. It’s not as if…
‘Gimme Shelter’: Keyboard Cases, Gig Bags, & Covers
We recently surveyed over 400 MI dealers to learn more about trends impacting sales of keyboard cases and bags in 2023, what types of these products are favored by today’s…
The Keys to the Kingdom: Home Digital Keyboard Sales in 2023
Home Digital Keyboards have been having a moment of late. Features such as the ability to play and practice in close quarters quietly, which had already been significant selling points,…