Hurley and Fender Present ‘Strat: 60 Years of the Stratocaster’
Through a unique blend of artists and musicians – including Donald Edward Hardy, Brandon Boyd, Thomas Campbell, Johnny Marr and Shawn Stussy – Hurley and Fender® will recognize the unparalleled…
Joe Satriani
MMR caught up with Satch just prior to his recent South American tour to get the 411 on his latest gear. Legendary guitar wizard Joe Satriani has built up a career…
Retail Ready for Its Close-Up
Marshall McLuhan’s famous dictum, “The medium is the message,” rings as true for retail as it does for media. While the Internet-era nostrum that “content is king” remains plenty valid,…
Fender ’68 Custom Vibrolux Reverb
The ’68 Custom Vibrolux Reverb Amp pays tribute to the classic look, sound, and performance of Fender’s late-’60s “silver-face” amps. In a new twist, both channels boast reverb and tremolo,…
Best in Music Celebrates 25th Anniversary
Locally owned music retail store Best in Music (Orem, Utah) recently celebrated 25 years in business with an anniversary event on September 12. The event (one in a series of annual…
Making the Most of Aftermarket/OEM Guitar Parts
As anyone who's been paying attention to the industry knows, music has been going through some growing pains. World-conquering guitar heroes aren't the norm. Number one albums sell less than…
Fender Welcomes Beats’ Wood to Board of Directors
Fender Musical Instruments Corporation (FMIC) has announced that Beats Electronics (Beats) president, Luke Wood, has joined Fender’s Board of Directors. Under Wood’s leadership, Beats, which is owned by Apple, has…
Wanamaker Named Amati USA President & COO
Amati USA has announced that industry veteran Jay Wanamaker has been named president & COO. Wanamaker will oversee all Amati U.S. operations, including Amati Woodwind & Brass Instruments and V.F.…
Fender Shares Strategic Initiatives with Key N. American Dealers
Fender Musical Instruments Corporation held a two-day business meeting the week of Aug. 4 with key North American dealers at the Fender Visitor Center in Corona, California. FMIC interim CEO…
GC Opens New Flagship Store in Times Square
Last Thursday, August 7th, Guitar Center celebrated the grand opening of its newest retail location at 218 W. 44th Street in the heart of NYC’s Times Square. The new store…
Cordoba & FMIC Finalize Sale of Guild Guitars
Cordoba Music Group (CMG), the manufacturer of Cordoba acoustic guitars, ukuleles, and accessories, has announced that it has finalized the sale of the Guild® guitar brand and related assets from…
The Elephant in the Guitar Shop
The number of guitars made annually in the United States today is the highest in the history of the market. Companies such as Martin, Gibson, Fender, and Taylor are making…