GAMA Elects New Board Members
The Guitar and Accessories Marketing Association (GAMA) board members have elected one new Board of Director member during their most recent meeting. This would make a total of five new…
Hal Leonard Secures Exclusive Worldwide Distribution of Bruce Springsteen Sheet Music
Hal Leonard, a Muse Group company, is proud to announce that, effective immediately, it is the exclusive publisher of Bruce Springsteen sheet music, through a new agreement with Sony Music…
Guitar Center’s Fall Guitar-A-Thon Returns with Exclusive New Launches and Epic Seasonal Savings
Guitar Center has announced the return of Fall Guitar-A-Thon, running September 18 through October 8. The three-week event, taking place in stores nationwide and online, is more than just a…
Gibson x Loog Collection
The iconic global music brand Gibson® and the award-winning children’s guitar brand Loog® proudly announce the launch of the Gibson x Loog collection: a line of four small, three-string electric…
D’Addario Launches Players Choice Custom String Shop
Create your perfect set of guitar strings: your gauges, your alloys, your way. D’Addario announces the launch of the Players Choice Custom String Shop, a new online tool that lets…
Concerted Growth: How Concert Ukuleles Are Tuning Up Sales for Retailers
By Christian Wissmuller Mike George, Product Manager of Instruments and Accessories at C.F. Martin & Co., Inc. Leanne McClellon, Director of Domestic Sales, Kala Brand Music Co. Michael Schear,…
Riffs, Roots, and Resonance: The Fretted Instrument Market in 2025
By Christian Wissmuller Let’s talk frets. The fretted instrument market continues to strike a resonant chord in 2025. From the timeless appeal of acoustic guitars to the relentless innovation in…
2025 Holiday Buying Guide
By Christian Wissmuller ’Tis the season (well, almost) when wish lists get written, credit cards get maxed, and — if all goes according to plan — musical instruments and accessories…
Upfront
Reverb UK Relaunches with a Lower Seller Fee and One-of-a-kind Music Gear Reverb, the largest online marketplace dedicated to musical instruments, today announced the relaunch of Reverb UK, complete with…
In Case You Missed It – Electric Guitar & Bass Cases and Gig Bags Sales Stay Strong in 2025
By Christian Wissmuller “From the standpoint that I also still gig often – I have a closet full of hardshell cases that never leave the house. When bringing two guitars…
On-Stage Economy Offset Gig Bag Keeps Things Light for Guitarists
On-Stage, leading supplier of music instruments and accessories, and brand of The Music People, has released the GBO4550 Economy Offset Gig Bag, an instrument-care solution that delivers affordable protection and…
Gibson SJ-200 Monarch #100,
A museum-worthy work of art, the Gibson Custom SJ-200™ Monarch #100 Brazilian Rosewood in Tri Burst is truly one-of-a-kind. First created in the mid-1990s, the SJ-200 Monarch has become the…