ZOOM Announces 2019 Creator of the Year Award Winner
Zoom Corporation recognized Steve Gadd with the Zoom 2019 Creator of the Year Award on the eve of the opening of the 2020 Winter NAMM Show. “It is an honor…
John Lennon Educational Tour Bus, Joe Lamond and Mary Luehrsen join GRAMMY Music Education Coalition
The John Lennon Educational Tour Bus will continue its mission to enhance and encourage music education for all by joining forces with the GRAMMY Music Education Coalition and visiting Los…
Guitar Center Announces Inaugural Partnership with the 2020 Winter Music Conference and Miami Music Week
Guitar Center has announced its partnership with the 2020 Winter Music Conference (WMC) and Miami Music Week (MMW), as the official music instrument retailer of the world-renowned electronic music conference…
The NAMM Foundation Gifts Anaheim Elementary School District with Donation to Expand Music Making Program
Photo courtesy of NAMM On January 14, The NAMM Foundation and NAMM member companies presented the Horace Mann Elementary School in Anaheim, California with a monetary donation and musical instruction…
Austrian Audio Exhibiting for First Time in U.S. at NAMM Show
Introducing Austrian Audio, the classic microphone manufacturer bringing 350 years of cumulative engineering experience to the industry. Austrian Audio opened its doors on July 1st 2017 immediately after the closure…
Hiwatt United Reunited Worldwide
The historic British Amplifier brand, Hiwatt, and official trademarks for Hiwatt across the world – have been reunited. Managing Director, Darren Atkinson says; “It was a tough go of it…
NAMM’s Joe Lamond: ‘Advancing Music Education is the Right Thing to Do’
In many ways he’s the face of the MI industry – and, ever-smiling, Joe Lamond’s is a face nearly all of us see at each NAMM Show and many other…
Crystal Morris of Gator Cases Looks Back on Two Decades: ‘20/20 Perfect Vision and Outlook’
Formed in 2000 by Crystal Morris and her father Jerry, Gator Cases quickly emerged as designers and producers of some of the most sought-after cases and bags for instruments, percussion,…
Spotlight on High School Music Service: A Successor’s Perspective
In 1978 Donald Watkins purchased High School Music Service from Lloyd Reitz, who founded the company in 1946. When Watkins retired in 1997, Greg, Donald’s son, already had a decade’s…
Smart Women in Music
Success in the music business has many integrated parts. While it is imperative to know your craft, you are also well-served to have a competent understanding of music history, excellence,…
Setting the Pace for a Strong Year
“If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation,” wrote Henry DeVries in a May, 2019 Forbes article. “When I ranked marketing tactics during…
NAMM Show 2020 at the Edge of Music’s Future
Got milk? Probably not, these days. The classic 1990s-era advertising campaign promoting more consumption of moo juice (whose first television commercial was directed by the bombastic Michael Bay, no less)…